Charitable Contributions Essay Example | Topics and Well Written Essays - 750 words - 1

Charitable Contributions - Essay Example ndation, n.d.) Public charities are made up of churches, hospitals and qualified medical research organizations affiliated with hospitals, schools, colleges and universities. Similar among all these institutions are: a) they receive contributions from many sources and have active program(s) for fundraising; b) their income is generated by activities that enhance and promote their purposes; and, c) they actively work in relationship with another public charity. To be a public charity, organizations mentioned above should submit documents that â€Å"must contain purposes and powers of an organization and disposition of its assets under dissolution, in order to qualify for exemption under Internal Revenue Code section 501 (c)(3).† (Sample Organizing Documents – Public Charity, 2009) In short, they must comply with the language the IRS requires. These documents may be, but are not limited to, the trust instrument, corporate charter, articles of incorporation, articles of association, or other written instrument by which the organization is created under state law. It should be remembered that these requirements may vary among states and/or countries as well. Public charities must ensure that the purpose and assets stated in these documents are dedicated to charitable purposes. To be exempt under IRS section 501(c)(3) of the Code, initially, a public charity must file IRS Form 1023.This and other forms can be acquired online or from a cd, both available on the IRS website (www.irs.gov), by calling 1-800-TAX-FORM (1-800-829-3676) or visiting local IRS offices. There are certain organizations that are already considered tax exempt even without the filing of Form 1023. These are a) churches, b) their integrated auxiliaries or associations of churches and c) any organization with a gross income of not more than $5,000 in a taxable year. Applicants must ensure that their organizing documents comply with the IRS requirements. The IRS will not process incomplete

Industrial Relations Case Essay Example for Free

Industrial Relations Case Essay Of all the case studies and ethical dilemmas that students are asked to consider, this weeks is the most relevant to current challenges facing the manufacturing sector. The Oz Clothing case relates to clothing and textile but is could equally relate to automotive, white goods and even construction sectors. This weeks case asks that you consider the role of a number of key stakeholders in Industrial Relations and importantly the role of Fair Work Australia (FWA) does or could play in industrial relationships and strategic directions for companies OC to Oz clothing Question 5 To discuss the effect of FWA on industrial relations at Oz Clothing can entry with the element of IR. Firstly industrial relations have covered several aspects of industrial life as trade unionism, collective bargaining, workers’ participation in management, discipline and interpretation of labor rules and code of conduct (Christopher 2012). As the globalization, economic downturn and legislative change raised all these contributors have shaped the IR outlook with a re-examination of way it placed. Fair Work Australia is the national workplace relations tribunal that was established under the Fair Work Act 2009 which carries out a range of functions relating to norm of wage and employment conditions, enterprise bargaining, industrial action, termination of employment and other workplace matters. From one side it set out series of legislation and regulations transition about dismissal applications. Once the employee was dismissed for the reason of draining payroll accounting which was harsh and unjust, if there was no case of genuine redundancy the FWA may get involved to deal with that for general protection (Scott 2009). This mean the strategic direction for Oz is tough to make over its manufacturing sectors and dismiss the rest of workers. Also in the case study Oz Clothing intend to shut down the low-skilled, labor-intensive manufacturing industry. This would hard to implement as forced by FWA function of facilitating collective bargaining and enforcing good faith bargaining (Stone 2010). Federal government agreement as prescribed by international trade treaties and free trade protection is going to slash the advantage of local textile industry that there is no rely  on any assistance such as tariff protection (Nelson 1997). So the manager had to handle the higher company tax and maintain operation of manufacture by their own force. On the other hand according to Roberts (2005) stated the Rudd labor government arrangements with a greater priority provided for trade union interests. For the Clothing Worker Union against the risk of employment turn-off that will prevent agreements ending and Transport Workers Union can stop Oz form business sell off to the other trading nation. The remuneration politics is difficult to handle and would influence organizational strategy Meanwhile in terms of awards and award modernization program, the FAW has the authority to adjust minimum wages and award condition with Fair Work Ombudsman. By making and varying awards in workplace relations system, this function would impact Oz Clothing on their cutting operation of Australian manufacturing because the massive remuneration package cannot been covered by executive decision. Reference Christopher C, Steven R 2012 ‘Industrial Relations a Journal of Economy and Society’, Regent of the University of California, vol 51. Issue 4 Nelson, L.G 1997 ‘Managers and enterprise bargaining’ Asia pacific journal of Human Resources, 35 p.54 Roberts, C. 2005 ‘Me Inc’s challenge’, BRW, 20-25 oct, pp.16 Scott, S 2009 ‘Gillard gets tough with states on IR’, Australian Financial Review, 29 January, p.7 Stone, R J 2010, Managing Human Resources, 3rd edn, John Wiley Sons Australia Ltd, Milton QLD

Comparing Let Us Now Praise Famous Men and An American Exodus: A Record

Comparing Let Us Now Praise Famous Men and An American Exodus: A Record of Human Erosion The Great Depression, which began with the stock market crash of 1929 and lasted for the next decade, was a time of desperation and disorientation in America. In an effort to bring the country back on its feet, President Roosevelt initiated the Farm Security Administration (FSA) project. Photographers were hired and sent across the United States to document Americans living in poverty, and Dorothea Lange and Walker Evans were two of those photographers that were sent out. Along with their partners Paul S. Taylor and James Agee they started their projects which were approached through two different methods. Agee and Evans project Let Us Now Praise Famous Men and Lange and Taylor’s project An American exodus: A Record of Human Erosion, are two similar, though different types of work. Both projects are of the poor tenant farmers in the south and the sharecroppers living during the Great Depression during the 1930s. The first difference I noticed is the way the pictures are presen ted in the two projects. By this I mean how they are taken and how Evans and Lange chose which ones that were to be included in the books. A second difference is that Agee and Taylor had two different writing techniques and these are the biggest differences between the two books. Despite the similarities in the two texts presented by the authors and photographers, their work is presented in two various ways. Agee and Evans project was done after living with three tenant families and Evans photographs are completely separate from Agees text. There are not any captions or names and they do not tell us where the photos are taken or who the people in the pictures are. Lange and Taylor’s project on the other hand is written in a way that helps us read the photographs and it is easier to see the connections between the text and pictures. The captions underneath the photos are based on words formulated by the people in the picture. However, the photos that do not have any people in them still have captions, but in this case we can assume that someone has told the photographer or author what to write for each photo. By this method the true meaning of how the turmoil during this period affected the people in question is more precisely illustrated because it inc ludes the words uttered by the people thems... ...f it hurts you, be glad of it. As near as you will ever get, you are inside the music; not only inside it, you are it; your body is no longer your shape and substance, it is the shape and substance of the music.† (101) Here the structure of the text is visible, but to me it becomes messy and confusing. I feel he tries to say more than is needed and the meaning behind the words becomes tedious. In conclusion, all though the projects of the authors and photographers are very similar they are very different as well. The only common element the two books contain is the depictions of the people during the Great Depression. They both try to illustrate the conditions during this time, but that’s were the similarities end. As mentioned earlier, the difference lies in the how the text is written and the methods chosen to present the pictures. I feel that Lange’s and Taylor’s book is a more accurate presentation of the Great Depression than the book written by Agee and Evans is. Agee and Evans’s book seems to be more of a depiction of how they perceived the Great Depression rather than how it really was. Therefore, I feel their project is more of an â€Å"art-piece† rather than a documentary. Comparing Let Us Now Praise Famous Men and An American Exodus: A Record Comparing Let Us Now Praise Famous Men and An American Exodus: A Record of Human Erosion The Great Depression, which began with the stock market crash of 1929 and lasted for the next decade, was a time of desperation and disorientation in America. In an effort to bring the country back on its feet, President Roosevelt initiated the Farm Security Administration (FSA) project. Photographers were hired and sent across the United States to document Americans living in poverty, and Dorothea Lange and Walker Evans were two of those photographers that were sent out. Along with their partners Paul S. Taylor and James Agee they started their projects which were approached through two different methods. Agee and Evans project Let Us Now Praise Famous Men and Lange and Taylor’s project An American exodus: A Record of Human Erosion, are two similar, though different types of work. Both projects are of the poor tenant farmers in the south and the sharecroppers living during the Great Depression during the 1930s. The first difference I noticed is the way the pictures are presen ted in the two projects. By this I mean how they are taken and how Evans and Lange chose which ones that were to be included in the books. A second difference is that Agee and Taylor had two different writing techniques and these are the biggest differences between the two books. Despite the similarities in the two texts presented by the authors and photographers, their work is presented in two various ways. Agee and Evans project was done after living with three tenant families and Evans photographs are completely separate from Agees text. There are not any captions or names and they do not tell us where the photos are taken or who the people in the pictures are. Lange and Taylor’s project on the other hand is written in a way that helps us read the photographs and it is easier to see the connections between the text and pictures. The captions underneath the photos are based on words formulated by the people in the picture. However, the photos that do not have any people in them still have captions, but in this case we can assume that someone has told the photographer or author what to write for each photo. By this method the true meaning of how the turmoil during this period affected the people in question is more precisely illustrated because it inc ludes the words uttered by the people thems... ...f it hurts you, be glad of it. As near as you will ever get, you are inside the music; not only inside it, you are it; your body is no longer your shape and substance, it is the shape and substance of the music.† (101) Here the structure of the text is visible, but to me it becomes messy and confusing. I feel he tries to say more than is needed and the meaning behind the words becomes tedious. In conclusion, all though the projects of the authors and photographers are very similar they are very different as well. The only common element the two books contain is the depictions of the people during the Great Depression. They both try to illustrate the conditions during this time, but that’s were the similarities end. As mentioned earlier, the difference lies in the how the text is written and the methods chosen to present the pictures. I feel that Lange’s and Taylor’s book is a more accurate presentation of the Great Depression than the book written by Agee and Evans is. Agee and Evans’s book seems to be more of a depiction of how they perceived the Great Depression rather than how it really was. Therefore, I feel their project is more of an â€Å"art-piece† rather than a documentary.

Students from Rural Areas Often Find It Difficult to Access University Education

The higher education in remote area has been limited by the geographic condition. An argument that has been raised is that the university education should be accessable for students who live in remote areas. This argument is justified in my view, as outlined in the following paragraphs. The first point in support this is that having an equal opportunity on education is the basic human right for a resident. That is to say, nobody should be deprived the right to study at university due to the geographic disadvantage. Examples of this include the Australia which there is an clear law principle states that every resident ought to have the equal right to gain education. Which means the government has the obligation to solve the problem for rural area residents. The second matter to raise is that the local economy in remote area could be promoted if the residents could accept university education in a easier way . higher education usually allow the resident to have better skills and more employment opportunities. Through this, the local economy can be improved . In remote areas of Australia, there are farms which need qualified workers, agriculture professionals and managers to assist with running the farms. Thus, those professionals who has higher education could offer more valuable services and promote the overall economy. In summary ,I believe that making it easier for rural resident to access university education is not only an equal right for education, it is also the way of residents in remote area to attain the knowledge and promote local economy. Thus the improvement should be made to the condition of rural college education.

Principles of Business Management

Question 1 The lowest level of social responsibility is best describes the Interface Company’s current operations. There are no tradeoff between social responsibility and profit. Just usually it does pay for gain more. Always consider how to get maximal profit. How company to be profitable from the economic activities that always putting on the top issue. And do not care about other organization’s social responsibility. Such as obey laws and regulations by legal, abide by principles of right and wrong at an ethical.In the annual meeting, though not usually at a loss for words, but I was had trouble that answer customers questions about the dangers of the materials and processes used by my company. They doggedly persistent but I was hesitant because I know facts of truth that must do not acceptable as publics. For the Interface Company’s current operations definitely be profitable by economic. As to our carpet product material is petroleum-based material and consu med that bring bad effect which is greenhouse gases emitted.Of course carpet is not recyclable that made by this type of materials. And the old carpet is dumped in a landfill. Here's to see how unethical, using raw materials from the earth that mean to plunder the Earth's limited resources. And company do not for environmental protection contribute towards, but to produce non-recyclable products, even waste of land resources and then to landfill waste. You know the Earth's resources are shared by everyone, also requires common protection.On the other hand, Interface generates of dollars in revenue each year, but, in the manufacturing process, it extracts over 1 billion pounds of raw materials from the earth. That showing usually it does pay for try to gain more. However seem do not reach the aims efficaciously, even easily to be reported potential ethics violations caused by undermine ecological environment in the earth surface layer. During the excavation of raw materials, will des troy the surrounding environment, removing vegetation, water pollution, noise and exhaust gases and so on.Furthermore, production or to explore the same time, if the management of front-line staff lack of supervision, it is easy to occur the matter outside the regulatory approvals, such as pollution and environmental damage assessment is beyond the previously acceptable circumstances; hire illegal workers, employee payroll deductions or benefits employees to work in unsafe conditions and so on. There most overlooked here is the law. Moreover Interface is also a profligate water user, requiring millions of gallons a year for its manufacturing process. That amount of water equivalent to 5. 4 Olympic-size swimming pool.These are just wasting resources activities and only adopting follow old-fashion procedures for economic profitable but also those are not smart strategy on operation at all. Question 2 As explain the Interface Company’s environmental vision to task force. I am go ing to revolutionize the relationship between the business and environment. So I would like to use the Five P’s of marketing to sustainability in long-term development. That is refers to: People, Product, Place, Profits and Process. First, the most important people in my business are the people who work with and for me. Hiring the right people is one of the most important things.They are the face of your product to the world as well as the hands behind the scene that make sure everything gets done correctly and on time. As a CEO of Interface I must work hard to develop my employees and to manage them with dignity so they want to work for me. Second, I will revolutionize my product. An idea is open two product lines that respectively adopt two materials which are wool and PET to supersede the petroleum-based materials. I am seeking some materials are environmentally preferable. Then wool is matching my required because it compares to petroleum-based Nylon or Polypropylene as a material for carpets as non-harmful.Wool has excellent durability, can be dyed easily for colorful. Global wool production is approximately only 1. 3 million metric ton per year. So there are not allows extracts raw materials from the earth again and destroy the environment. For example: greenhouse gases emit during manufacturing process. I am seeking some materials can to recycle, reduce, reuse and renew. So as a carpet fiber, make using PET (polyethylene terephthalate) that is extrudes from recycled plastic bottles, contain 100 percent post-consumer recycled content. PET bottles are sorted, ground into fine chips, and then cleaned.These chips are then melted and extruded into fiber and spun into carpet yarn. Every part of the plastic bottle is recycled, including the cap, the label, and the bottle. The cap and the label are used to make carpet cores around which the carpet is wrapped. These are reused over and over again, unlike cardboard cores that would typically be discarded. The actual bottle is then used to make the PET carpet fiber. So that, using recyclable material way can stop dumping the old carpet in expensive land resources. Third, Place: This refers to two views: the outlets where I sell my products and establish manufacturing factories.To former I will set store centre in Canada, Europe and Asia-Pacific whole business district because expensive products should be placed in expensive outlets. The latter, I would like to set up manufacturing factories in Mexico, Hungary and Philippines. For the reasons its’ are near target customers that as soon as deliver goods to all store centre. Moreover is near my offices that I can contact easily and keep monitor. Fourth is the profit. It is refer to product factors are necessary decline cost. It is because adopt wool and PET also can abandon extracts raw materials cost and water cost used for not recyclable carpet.Beside, I will get the good-will through to protect environment. In addition, carpet of diversify of two product lines are benefit for company. Wool natural without harmful hazardous substances appears in air. PET is using waste plastic to recycle as to valuable carpet. Refer to place factor, to formulate pricing strategy such as all stores centre is direct marketing that can avoid the carpet cost raise by agents. And establish manufacturing factories in developing countries for decline cost. Moreover is environmental regulations in these countries generally control on low.So that can avoid oppose if set up in more developed countries. Fifth, process takes into account all of the previous P’s to ensure that each customer has a good experience when they do business with Interface. My process includes everything that I did to get my product to the consumer including all of the planning and paperwork and marketing that it took to do it. Such as strict compliance with local environmental regulations, product quality control, new pricing strategies so on. I must a lso be able to review my procedures to more have to have efficient procedures in place that make my business run as effectively as possible.After revolutionize, there are use easily reenter nature without depositing toxins, also be recyclable into new materials. Net effect on the environment be zero and infinitely recycled during manufacturing process. It take over is use renewable resources and that eliminate all waste steams. According above Five P’s of marketing, Interface can change its processes to be environmentally friendly without compromising the company’s growth. It is absolutely yes developing at environmental vision sustainability. Question3 I would like to create Interface Company's social responsibility management system and relevant policies and procedures.Develop a system to collect and measure social responsibility performance data in line with internationally recognized standards. Then create a communications platform to engage with our stakeholders, aiming to improve social responsibility strategy reporting. Moreover, participate in a broad range of domestic and global corporate social responsibility events, increase our ability to influence the development of social responsibility and build our reputation as a responsible business. Employees are our greatest asset. So that except select and hire ethical employees, train employees to make ethical decisions in ethical climate.I also will provide support and incentives to encourage employee participation. Add more conventional and post-conventional communion by stages of moral development. Interface Company goal of social responsibility is to encourage the company’s actions toward the positive impact of consumer, community and employee responsibility. Companies involved with social responsibility take action to voluntarily eliminate production practices that could cause harm for the public, regardless of whether here are required by law. For example, a plant that uses chem icals could implement a safety inspection checklist to guide taff in best practices when handling potentially dangerous substances and materials. If factories makes excessive noise and vibration could analyze the effects its work has on the environment by surveying local residents. The information received could be used to adjust activities and develop soundproofing to lessen public exposure to noise pollution. I will start to implement our Green Action Plan to reduce energy consumption and manage waste, working with our business partners to build environmentally-friendly practices into our value chain, creating a green industry chain.Through the new carpet of PET, I also helped other industries reduce energy consumption and manage waste, for example recycle industries. Try actively involved in community development. Companies, businesses and corporations concerned with social responsibility align with appropriate institutions to create a better environment to live and work. For exa mple, may set up a foundation to assist in learning or education for the public. This action will be viewed as an asset to all of the communities that it serves, while developing a positive public profile.Interface also needs to involve in philanthropy make monetary contributions that provide aid to local charitable, educational and health-related organizations to assist under-served or impoverished communities. This action can assist people in acquiring marketable skills to reduce poverty, provide education and help the environment. For example, focuses on global initiatives for education, agriculture and health issues, donating computers to schools and those who donated supplies to the disaster. Social development, enterprises can be develop and survive.So that creating shared value for thrive to be profitable and successful businesses. An example of how interact works can be a company-sponsored contest involving a project to improve the management and access of water used by a fa rming community, to foster public health. Interface Companies that engage in socially responsible investing use positioning to exert pressure on businesses to adopt socially responsible behavior themselves. Should be creates an educational dialogue for the public by developing social community awareness.That can use media and Internet distribution to expose the potentially harmful activities of organizations. This kind of collective activism can be affective in reaching social education and awareness goals. Integrating a social awareness strategy into the business model can also aid companies in monitoring active compliance with ethical business standards and applicable laws. I will ensure our business grows in harmony with society. Ensuring our technology is widely accessible and applied in ways that benefit society. I will: To further expand our business coverage and delivers efficiently and extend to remote regions.Develop a diverse set of products and services that satisfy our c ustomer needs. Create a secure and healthy environment for customers. Help those in need by supporting poverty alleviation and education. Contribute to the overall advancement of society and culture. Words: 1860 References Residential Carpet Tile | Simply Green | Environmentally Friendly Flooring: http://www. simplygreencarpet. com/index_files/Page1652. htm everSTRAND: http://www. carpet-inspectors-experts. com/everstrand-smartstrand. htm Carpet – Wikipedia, the free encyclopedia: http://en. ikipedia. org/wiki/Carpet#Modern_carpeting_and_installation Wool – Wikipedia, the free encyclopedia: http://en. wikipedia. org/wiki/Wool Polyethylene terephthalate – Wikipedia, the free encyclopedia: http://en. wikipedia. org/wiki/Polyethylene_terephthalate#cite_note-16 Carpet. org – Recycled/PET Carpet: http://www. carpet. org/recycled-PET Main Page – Carpet Concept Company Limited: http://www. carpetconcept. com. hk/? main Corporate Social Responsibility Stra tegy and Boards of Director: http://www. exed. hbs. edu/assets/Documents/board-responsibility. pdf

Punctuation with Conjunctions

Punctuation with Conjunctions Punctuation with Conjunctions Punctuation with Conjunctions By Mark Nichol The rules for punctuating in proximity to simple coordinating conjunctions (and, but, and or) are straightforward, but writers can become confused about when and where to put a comma or other punctuation. Sentences that illustrate the basics, and a discussion of each, follow. When a conjunction links an independent clause (one that could stand on its own as a sentence) with a dependent clause (one that would form an incomplete sentence), omit internal punctuation: â€Å"She went to the pool and took a swim,† or â€Å"She went to the pool but did not swim.† (â€Å"She went to the pool† is an independent clause; â€Å"took a swim† and â€Å"did not swim† are dependent.) When a conjunction links two independent clauses, precede it with a comma: â€Å"She went to the pool, and then she took a swim,† or â€Å"She went to the pool, but she did not swim.† (â€Å"Then she took a swim† and â€Å"she did not swim† are independent clauses.) The comma may be omitted for a very short compound sentence such as â€Å"She swam and then she ate†; longer sentences, such as the examples given earlier in this paragraph, are often written without internal punctuation, but doing so is not recommended, and for consistency, even brief sentences with two independent clauses should include a comma. A comma should not follow a conjunction unless it is the first of two commas framing a parenthetical phrase, as in â€Å"She went to the pool and, soothed by the cool water, took a swim† and â€Å"She went to the pool but, chilled by the cold water, did not swim.† (Said another way, don’t precede a verb with a comma unless the comma closes a parenthetical.) These commas bracket â€Å"soothed by the cool water† and â€Å"chilled by the cold water,† respectively, which, when omitted, leave the sentences â€Å"She went to the pool and took a swim† and â€Å"She went to the pool but did not swim,† which do not require internal punctuation. A pair of em dashes or parentheses can take the place of the two commas: When the parenthesis is abrupt or provocative, use em dashes, as in â€Å"She went to the pool and- undeterred by the piranhas- took a swim.† When the interruption is subtle or offered as an aside, use parentheses, as in â€Å"She went to the pool and (though she felt tired) took a swim.† Although older literature, especially that written in British English, can be found that employs both a semicolon and a conjunction to provide a stronger contrast between two independent clauses (â€Å"She went to the pool; but she did not swim†), this is now considered incorrect, because the semicolon and the conjunction are redundant to each other. If you use a semicolon, the sentence should be rendered as follows: â€Å"She went to the pool; she did not swim.† Use of a comma in place of a semicolon in such a sentence is incorrect; this error is called a comma splice. Sentences in which or connects clauses should follow the same guidelines: â€Å"She went to the pool or the beach,† â€Å"She went to the pool, or she went to the beach,† â€Å"She went to the pool or, depending on the weather, the beach.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Writing Prompts 101Confusing "Passed" with "Past"Running Errands and Doing Chores

Restaurant Emerging Trend Essays

Restaurant Emerging Trend Essays Restaurant Emerging Trend Essay Restaurant Emerging Trend Essay Restaurant Emerging Trend Name: Instructor: Restaurant Emerging Trend The restaurant industry has witnessed several transformations over the period it has been in existence. The shift in preference and focus on healthy and ethical food products have however emerged as a strong wave of change that has affected both small and large food establishments in the industry. This emergent trend concentrates on the nutritional value of the food products being presented to the consumer as opposed to concentrating on lowering food costs or producing new products that may have negative impacts on clients’ health. While healthy food products are the major aspect of this new trend, aspects of consideration for family requirements have also been attached to the health concerns. According to a study done by the National Restaurant Association, most modern food establishments have received increased demands from their clients for healthier options in their menus. Most clients at restaurants also proposed that increased information on the process, contents and types of food products should be provided to them (Kerr, 2009). The variety of necessary information ranged from the calorie counts in various foods to discovering fresher produce on the menu. The study also revealed that over 72% of adults were focused on changing their diets and food consumption to take in healthier options (Kerr, 2009). Most restaurants reported that this change was witnessed in the increased orders in healthful foods as compared to two years ago. Some of the most preferred diets included foods that were gluten-free, children-centered, whole grain items, vegetables and fruits (Bittman, 2011). This change in perception and behavior has been brought about by several aspects (Kerr, 2009) . Increased information on food options and consequences of healthy lifestyles has been a major causative factor responsible for the increased focus on healthy foods inn restaurants. Nearly all the avenues of information globally provide consumers with detailed information concerning what they consume on a daily basis. Health practitioners and professionals in the food sector are the most prominent actors in this regard. These two sets of experts have provided endless and influential information on calorie intake, physical and psychological effects as well as cost-cutting measures and other information that has greatly change the attitudes of most restaurant clients (Bittman, 2011). From features on the Internet to television shows, the message being sent by most health and culinary experts has greatly pushed many people to reconsider their consumption patterns. Television shows such as Healthy Appetite with Ellie Krieger and renowned publications such as The Best Life Diet and Younger You have inspired many people to drop the conventional famous fast foods and pick up healthier alternatives (Kerr, 2009). Within restaurants, the conversion to healthier foods has also been prompted by increased information that is listed on the menu that clarifies calorie content, fat and other ingredients (Kerr, 2009). Economic incentives have also been a major contributor towards changed perceptions of restaurant fast foods. Against the background of strained economic times, most citizens have a difficult time allocating enough money to cater for food needs. While the general perception among many people has been that healthier foods cost more, increased information on the food costs and comparison with different stores has revealed that healthier foods are quite affordable. With the increased awareness of this difference, people have started embracing healthier food options because of their cost saving benefits (Bittman, 2011). Fast food establishments previously only had the monopoly due to highly subsidized raw materials that allow them to sell most foods for a small price. Even among low-income households, the switch to healthier foods has been prompted by increased medical costs. While fast foods may be cheaper, it has been discovered that they contain grave nutritional implications such as o besity, cancers and other critical diseases. Therefore, high medical costs have also encouraged many people to take up healthier diets and this has changed the food products offered in most restaurants (Bittman, 2011). Promotion of healthier alternatives for restaurants The best approach towards realizing increased and affordable healthier alternatives within the food industry is to promote production of healthy and organic foods. The main challenge in realizing healthier diets in most menus is the availability of organic vegetables, fruits and other animal products. This can be traced back to the federal level. At this level, the government should be lobbied to subsidize further the research and development of organic produce. The government should also be lobbied to increase the import of organic foodstuffs into the country. When the availability of organic foods can seize to be a problem, most food establishments can comfortably include them in all their diets. Another approach that would greatly entrench the tradition of providing healthy products in restaurants is increased sensitization on the different ingredients, calorie levels and other elements used in everyday preparation of fast foods. Through a strong awareness campaign that can be sp earheaded by a joint effort comprising of the medical, media and food sector, consumers can be provided with relevant information on the best dietary choices. Conclusively, change in the restaurant sector can also be influenced by incorporating the contribution of the mainstream and support staff. This includes the chefs and their assistants, waiters and other professionals involved in food preparation. By providing them with the necessary knowledge on the consequences of offering clients fast foods, they can jointly cooperate toward preparing healthier foods while in the kitchen. References Bittman, M. (2011, September 24). Is Junk Food Really Cheaper? New York Times. Retrieved from nytimes.com/2011/09/25/opinion/sunday/is-junk-food-really-cheaper.html?pagewanted=1_r=3 Kerr, A. (2009). Celebrate dinner: Eating gourmet the frugal way. Springville, Utah: Bonneville Books.

History of the Textile Industry

History of the Textile Industry The major steps in the manufacture of textiles and clothes are: Harvest and clean the fiber or wool.Card it and spin it into threads.Weave the threads into cloth.Fashion and sew the cloth into clothes. Great Britains Lead in Textile Machinery During the early eighteenth century, Great Britain was determined to dominate the textile industry. Laws forbade the export of English textile machinery, drawings of the machinery, and written specifications of the machines that would allow them to be constructed in other countries. Britain had the power loom, a steam-powered, mechanically-operated version of a regular loom for weaving. Britain also had the spinning frame that could produce stronger threads for yarns at a faster rate. Meanwhile the stories of what these machines could do excited envy in other countries. Americans were struggling to improve the old hand loom, found in every house, and to make some sort of a spinning machine to replace the spinning wheel by which one thread at a time was laboriously spun. American Failures with Textile Machinery and the American Textile Industry Flounders In 1786, in Massachusetts, two Scotch immigrants, who claimed to be familiar with Richard Arkwrights British-made spinning frame, were employed to design and build spinning machines for the mass production of yarn. The inventors were encouraged by the U.S. government and assisted with grants of money. The resulting machines, operated by horse power, were crude, and the textiles produced irregular and unsatisfactory. In Providence, Rhode Island another company tried to build spinning machines with thirty-two spindles. They worked badly and all attempts to run them by water-power failed. In 1790, the faulty machines were sold to Moses Brown of Pawtucket. Brown and his partner, William Almy, employed enough hand-loom weavers to produce eight thousand yards of cloth a year by hand. Brown needed working spinning machinery, to provide his weavers with more yarn, however, the machines he bought were lemons. In 1790, there was not a single successful power-spinner in the United States. How Did the Textile Revolution Finally Happen in the United States? The textile industry was founded by the work and importance of the following businessmen, inventors, and inventions: Samuel Slater and MillsSamuel Slater has been called both the Father of American Industry and the Founder of the American Industrial Revolution. Slater built several successful cotton mills in New England and established the town of Slatersville, Rhode Island. Francis Cabot Lowell and Power LoomsFrancis Cabot Lowell was an American businessman and the founder of the worlds first textile mill. Together with inventor Paul Moody, Lowell created a more efficient power loom and a spinning apparatus. Elias Howe and Sewing MachinesBefore the invention of the sewing machine, most sewing was done by individuals in their homes, however, many people offered services as tailors or seamstresses in small shops where wages were very low. One inventor was struggling to put into metal an idea to lighten the toil of those who lived by the needle. Ready-Made Clothing It was not until after the  power-driven sewing machine  was invented, that factory production of clothes and shoes on a large scale occurred. Before sewing machines, nearly all clothing was local and hand-sewn, there were tailors and seamstresses in most towns that could make individual items of clothing for customers. About 1831, George Opdyke (later Mayor of New York) began the small-scale manufacture of ready-made clothing, which he stocked and sold largely through a store in New Orleans.  Opdyke was one of the first American merchants to do so. But it was not until after the power-driven sewing machine was invented, that factory production of clothes on a large scale occurred. Since then the clothing industry has grown. Ready-Made Shoes The Singer machine of 1851 was strong enough to sew leather and was adopted by shoemakers. These shoemakers were found chiefly in Massachusetts, and they had traditions reaching back at least to Philip Kertland, a famous shoemaker (circa 1636) who taught many apprentices. Even in the early days before machinery, division of labor was the rule in the shops of Massachusetts. One workman cut the leather, often tanned on the premises; another sewed the uppers together, while another sewed on the soles. Wooden pegs were invented in 1811 and came into common use about 1815 for the cheaper grades of shoes: Soon the practice of sending out the uppers to be done by women in their own homes became common. These women were wretchedly paid, and when the sewing machine came to do the work better than it could be done by hand, the practice of putting out work gradually declined. That variation of the sewing machine which was to do the more difficult work of sewing the sole to the upper was the invention of a mere boy, Lyman Blake.  The first model, completed in 1858, was imperfect, but Lyman Blake was able to interest Gordon McKay, of Boston, and three years of patient experimentation and large expenditure followed. The McKay sole-sewing machine, which they produced, came into use, and for twenty-one years was used almost universally both in the United States and Great Britain. But this, like all the other useful inventions, was in time enlarged and greatly improved, and hundreds of other inventions have been made in the shoe industry. There are machines to split leather, to make the thickness absolutely uniform, to sew the uppers, to insert eyelets, to cut out heel tops, and many more. In fact, division of labor has been carried farther in the making of shoes than in most industries, for there about three hundred separate operations in making a pair of sh oes.

The development of beauty salon services Essay Example | Topics and Well Written Essays - 2750 words

The development of beauty salon services - Essay Example The concept of beauty salons started back in the days of ancient civilization, where people mostly of upper class loved to set up fashion trends for thousands of years. Although through the ages, hairstyles, cuts and trends have changed a thousand times but some things like women wearing wigs, coloring hair are not new, and are still practiced. Back then, beauty salons were the places where wigs were being made and ordered. Rich and noble people had their beauty salons in their palaces. Ever since then, the concept of beauty salon is constantly evolving and people have become accustomed to having hair styled to them throughout the years. Though, today beauty salon does not only offer different hair styling, but a number of other services such as perms, massage, waxing, tanning, facial treatments, pedicure, manicure and many more. ANALYZE HOW INNOVATION HAS CHANGED A SERVICE WITHIN THE BEAUTY INDUSTRY: Beauty industry is now a multinational and million dollar business. The services wi thin the beauty industry have widely changed, as now beauty salons are not places where simply you have your hair cut and get your nails done, but also emphasize to refine and polish the inner beauty through physical and spiritual therapy. It is not just the beauty salons and beauty shops that come under the heading of beauty industry but sales of cosmetics, perfumes and products for hair and skin care synthesize it. While beauty shops and salons are mere the service sector of this industry. In addition, some economists include cosmetic surgery and health club in this market. Beauty matters most, to most of the people in this world and so from ages the beauty industry is providing and innovating its services in order to satisfy the needs of its customers. According to the business analyst, the best selling beauty products are that clean and beautify hair. But today beauticians believed that beauty and health are interlinked, and so that is how the idea of spas and health care center s came under this heading. Queen Elizabeth was the main female icon and set the trends in the 16th century. Beauty was limited to the appearance only, where a little of face powder, glowing cheeks and red glossy lips had done it all. People used to bleach their hair using either saffron or onion skins. It used to take immense of hard work and contrary styling techniques to make a person look beautiful and presentable to attend some event. But with the ace of time and development of technology, beauty industry has also been able to advance itself by inventing artistry equipments and researching in the biological and chemical sciences which offer more sophisticated, high-performance skin care products, all in the quest for beauty. Women used to risk their life with many of their homemade cosmetics. They used burnt matches to darken their eyes, berries to stain their lips, and even used young boy’s urine to get rid of their freckles. They even used lead, mercury and even leeches to give them pale appearance. Thankfully, beauty industry has come a long way from using toxic and hazardous mixtures, and has advanced scientifically for providing a vast range to enhance our looks. Previously, people had limited hair dressing and hair treatment techniques, but more and more are developed in the market. These do not only require temporary techniques but also a permanent makeover of a person. From wigs and temporary hair

SHOULD ETHANOL BE REQUIRED IN GASOLINE Annotated Bibliography

SHOULD ETHANOL BE REQUIRED IN GASOLINE - Annotated Bibliography Example It analyses various aspects of ethanol usage in vehicles. Even though, this article has not given a specific conclusion, it helps the readers to understand the pros and cons of using encouraging ethanol use in gasoline. It has quoted the opinions of formidable agencies like US Department of Energy to substantiate the arguments. This article Why is there ethanol in gasoline written by Jeremy Korzeniewski in 2009 mostly argues in favor of using ethanol in gasoline. This article analyzed only the consequences of using either 10 or 15% ethanol with gasoline even though the concepts like 85% ethanol use in gasoline are growing popularity at present. This article also analyses various governmental directions on ethanol use in gasoline. The comments received for this article are helpful for the readers to know more about the public perception about the ethanol use in America. 4. Madison, M. & Bruno T. (2011). Does ethanol-blended gasoline truly help your fuel economy? Retrieved from http://www.helium.com/debates/85358-does-ethanol-blended-gasoline-truly-help-your-fuel-economy/side_by_side This article appeared on Helium as written by two people; Maggie Madison & Tony Bruno. It starts with an ongoing poll result of the question Does ethanol-blended gasoline truly help your fuel economy? At the time of writing this annotated bibliography, only 30% of the participants said Yes to the questions whereas 70% said No. This article analyses the advantages and disadvantages of using ethanol in gasoline. This article also tries to answer the question; Is E85 fuel a scam or a solution? It help the readers to clear out many of their myths about ethanol use in gasoline This article was initially appeared in the Chicago Sun-Times on January 27, 2007. It was written by Jerry Taylor and Peter Van Doren. This article mostly argues against the usage of ethanol in gasoline. It tries to discard some of the prominent claims of

A Petition to The President Of The United States Research Paper

A Petition to The President Of The United States - Research Paper Example This is not limited to the adversaries, but the future of Americans owing to their lack of adequate information (Gabor 52). Hence, the scientists besides their recognition of the president’s power, regarding its usage, they are using their expertise stand to dissuade him from applying it in attacking the Japanese. Since, they are acquainted with the impacts to their adversary where in retaliation, Japanese will hit back to the detriment of the common people who are unaware. Consequently, yield to utter destruction of both the property and human life (Gabor 51). This is ethos approach where its argument emanates from expertise the experts possess besides then foreseeing adverse effects that would befall Americans (Brown, Mullen & Mullen, 2009). Szilard, Leo and Cosigners efforts meant to dissuade atomic power application entailed emotional approach (pathos). This is evident when by their stating, â€Å"We feel, however, that such an attack on Japan could not be justified in the present circumstances† (Szilard & Cosigners, 1945). This aroused the president’s concern regarding to what the state had done by attacking, and destroying Japanese’s cities and planning to continue if it fails to comply with instituted conditions. Hence, somehow incline withdraw the state’s stand concerning the Japanese verdict of utter destruction. This is because of the experts’ displeasure regarding the whole idea of annihilation, which according it will result to their detriment once the adversary decides to adopt the similar method. Additionally, the emotional approach (pathos) coupled with tone evident in the work, unveiled the adverse effects if America maintained its verdict, which moved it to termination a ction of the atomic use. This is via prompting the president to reflect on the previous decisions that the state had taken by enacting a law that forbid it from utilizing atomic bombs. The arguers in this essay are trying to have the president’s attention regarding the devastation that would yield from the inception of the state’s verdict of utter annihilation of Japanese (Szilard, 1960). Since, the America would then bear the responsibility of marshalling in the era of devastation globally where it is inclusive. Besides, it has the power to either make the world be at peace or disrupt it by using atomic power against its already enacted law. Besides minor aspects meant to dissuade the president from using the atomic power, the arguers of this literature comprehensively utilize the skill of appealing. Primarily, this is via acknowledging that the decision regarding either to use or not lies with the president. The arguers contented that, the president possessed utter p ower as the Commander-In-Chief meant to sanction the application of atomic power on Japanese (Szilard & Cosigners, 1945). Additionally, the tone is that of a junior addressing a senior person from an advisory perspective, where the authority lies with high-ranking individual (Bernstein 40). This perspective owing to its non-authoritative nature and urging have made the literature attain its intention

The Asia-Pacific Region Essay Example | Topics and Well Written Essays - 1750 words

The Asia-Pacific Region - Essay Example The effect of personality on policy continuity has already been affirmed by an unnamed White House official who stressed out that â€Å"personalities matter†¦ in the conduct, formulation, and implementation of [foreign policy]† (cited in Lampton, 2001, p.313). A change in administration means that there is also a change in the personality leading that administration. Such a person may have a different set of visions, follow a divergent ideology, or employ a different mindset from his predecessor. Indeed, â€Å"leadership turnover and regime change† may significantly affect patterns of US policy behavior and â€Å"likely result in foreign policy change and restructuring† (Dixon & Gaarder, n.d., p.185). The policies initiated or planned by the previous administration will experience restructuring should the succeeding president seek to prioritize other policies or tend to misinterpret his predecessor’s intentions or methods of implementation because the ideology he adhered to is markedly opposed to that of the former president. The behavior of US foreign policy has particularly been affected by the ideological differences of Republican-led and Democratic-led administrations. The former tends to be â€Å"more conservative internationalist in orientation,† while the latter is â€Å"more liberal internationalist in orientation† (Rosati, 1994, p.251). The direction of US policy has experienced modifications with every new administration. However, this is not only due to the change in the leading personality or the regime.

Wembley Stadium Project Management Strategic Issues Essay

Wembley Stadium Project Management Strategic Issues - Essay Example It increased the projected costs to more than double the earlier projections. Especial about the Wembley Stadium is its innovative steel arch that adds to the beauty of the Stadium. The steel arc also endures weight and reduces the need for internal support that could have come in the way of viewers sitting in the stadium. The load bearing feature of the arc adds decorum to the seating arrangement. The design of the Wembley Stadium unlike the Sydney Opera House or Guggenheim Bilbao was not new but nevertheless included a design element in the arch that was innovative, leaving no scope to adhere to best practice techniques such as reference class forecasting as there are no past figures to depend upon, being the novel concept. This absence of historical example is many-a-times a red flag in perfect project planning (Strategicppm, 2011). The Wembley Stadium project was contracted to the lowest bidding company, which developed a situation similar to winner’s curse in measuring the cost of the project belligerently. Project cost hiked 36% in between the time of the bid acceptance and signing of contract (Strategicppm, 2011). The Wembley Stadium occupies a distinct place in the event and entertainment industry worldwide and particularly in the history of the UK. The Wembley Stadium has been a host to a number of global events in the 20th century, which included a chain of leading park, theatre and funfair events the like of the 1924 British Empire Exhibition, the 1934 Empire Games, the 1948 Summer Olympics, the 1996 World Cup Finals, the 1978 Eurovision Song Contest, the 1996 European Championships and many other events organised in between (Quintain, 2004). The stadium was razed in 2002 to be reconstructed in 2006 to a 90,000-seating capacity stadium. The new ?757 million Wembley Stadium (NAO, 2003) is now about thrice as big to its earlier size with its arch positioning 140 metres extended from its concourse, which is huge enough to be looked over by the whole of London (Quintain, 2004). The major difference visible is of the arc that replaced the twin towers, the symbol of the stadium. The new Wembley National Stadium equally justifies the fame of the icon it used to be like the old Wembley Stadium (SPG, 2008a). Though a hot debate followed with the razing of the historic twin towers, but it is highly commendable that the final settlement for constructing an arc was welcomed with uproar. The project got initiated in 1996, by raising a hue and cry for a new English national stadium. Soon after holding the national competitions, Sport England decided with a majority Wembley as the most desired location (House of Commons, 2004). The mission of the Sport England was to back the creation of an iconic stadium for three leading sports namely, football, rugby league and athletics (NAO, 2003). The major use of the Wembley national stadium was planned for football and rugby league (NAO, 2003). It was earmarked that after five years of the stadium's functioning, 1% of its yearly turnover would be donated by WNSL for the provision of sports education and other projects (NAO, 2003). 2. Analys is of the Reasons of Delays or Cost Increase during the Project The

The Asia-Pacific Region Essay Example | Topics and Well Written Essays - 1750 words

The Asia-Pacific Region - Essay Example The effect of personality on policy continuity has already been affirmed by an unnamed White House official who stressed out that â€Å"personalities matter†¦ in the conduct, formulation, and implementation of [foreign policy]† (cited in Lampton, 2001, p.313). A change in administration means that there is also a change in the personality leading that administration. Such a person may have a different set of visions, follow a divergent ideology, or employ a different mindset from his predecessor. Indeed, â€Å"leadership turnover and regime change† may significantly affect patterns of US policy behavior and â€Å"likely result in foreign policy change and restructuring† (Dixon & Gaarder, n.d., p.185). The policies initiated or planned by the previous administration will experience restructuring should the succeeding president seek to prioritize other policies or tend to misinterpret his predecessor’s intentions or methods of implementation because the ideology he adhered to is markedly opposed to that of the former president. The behavior of US foreign policy has particularly been affected by the ideological differences of Republican-led and Democratic-led administrations. The former tends to be â€Å"more conservative internationalist in orientation,† while the latter is â€Å"more liberal internationalist in orientation† (Rosati, 1994, p.251). The direction of US policy has experienced modifications with every new administration. However, this is not only due to the change in the leading personality or the regime.

Is it better to live in a small city or a big city Essay

Is it better to live in a small city or a big city - Essay Example towns (smaller cities) often referred to as the ‘countryside’, come with a pollution free environment and a close social network that is up-close and personal, but with a dull and never varying lifestyle. To compare the two in a dispassionate manner and adjudicate which is the better one would indeed be an onerous task. Whether one prefers the anonymity of a large city, or whether one prefers the close social familiarity of a small township, often depends on the temperament of the concerned person. For me, it is the big cities that I find to be completely mesmerizing and full of excitement, with their ever changing colors, affordable amenities, and easy going lifestyle. Large cities also tend to suit my style with their less personal social set ups. Living in a large city has its own special advantages. To begin with, we will find that certain basic amenities like health and transport are better provided for, in a large city. Transportation especially, is far easier when compared to smaller cities or towns. In the latter, public transportation is few and far between, and so it becomes essential that the inhabitants have vehicles of their own. Cities, on the other hand, offer a large number of choices, ranging from buses, to taxis, to trains, and even subways, in some cases. It is always cheaper to go for public transportation than using one’s own vehicle, an option that is often missing in the small towns. A city life is multidimensional, and offers a host of choices, both in lifestyle and career. A person may wish to remain anonymous, and not like too many social interactions. A large city would be able to provide him with this cover. If on the other hand, he prefers a gay social life, a large city would again be able to offer him with a variety of choices like pubs, restaurants and clubs, which are ideal for such mix ups and gatherings. The best thing that a city can offer is a social life that does not try to get too personal. This characteristic of

Product Offering Essay Example for Free

Product Offering Essay BMW, the Ultimate Driving Machine, is developed from an independent company. This company was able to focus on turning great ideas into great cars. The company exhibits one of the most recognizable logos in the world, the blue and white BMW insignia which is known as the Roundel. This emblem depicts motion as it portrays the movement of an airplane propeller against a clear blue Bavarian sky. One of the most visible BMW design elements is the twin-kidney grill, introduced in 1933, the distinctive shape of the kidneys first emerged from an effort to reduce aerodynamic drag. BMW is manufactured in the Leipzig Plant in Germany, which has been called one of the ten most important buildings of the 21st century. The building was designed by the renowned architect Zaha Hadid. The BMW company has remained relatively small and very independent for over 90 years. Market needs The BMW Company indicated that it is not enough to build great cars, but also to strive to create lasting relationships. The BMW ownership experience is said to be a partnership with the drivers, this experience continues to drive the market for these vehicles. The experience also shows the excellence in performance and how committed the company is to the vehicles that bear their name. The BMW Performance Driving School was built to create better drivers and to attract customers. They build these facilities because of their need to remain competitive in the market, with the idea of fine tuning their vehicles. The need for BMW motor vehicles continue to grow because of their performance as compared to vehicles in the same class. Customers are seeking quality craftsmanship, well thought out design, and excellent customer service so as to build a loyal customer base. Market  growth With the present economy, where unemployment rate is at an alarming 9.5%, and the prices of motor vehicles going down due to competition by so many vehicle manufacturers, the BMW market has had slight growth throughout the world. Consumers are discovering the fun of driving a BMW. SWOT analysis BMW Motor Company is independent; therefore, they can do things differently in terms of developing their vehicles. They do not have to cut corners or costs to satisfy a parent company. This is one of the reasons for their strength in the market. BMW has an important racing heritage. All BMW vehicles feature near perfect front/rear weight distribution. This balance in the product is for high performance handling. BMW continues to gain more opportunities both locally and abroad, because of their attention to details and their innovative efforts. BMW weaknesses lies with cost of the vehicles, most of their vehicles are above the $30,000 mark, which is not affordable by the average consumer. BMW is a motor vehicle company, and like other motor vehicle manufacturing company, is under threat. Other companies have manufactured and produce great automobiles which are competitive and comparable to the BMW. Companies such as Ford Motor Company, Toyota Motor Corporation, Daimler Chrysler AG, Volkswagen AG, Nissan Motor Corporation, Ltd., and Honda Motor Corporation have also produced top of the line motor vehicles with competitive prices and therefore, pose a threat to the BMW. The slump in the economy is also a threat to BMW, since less people will be able to afford the vehicles. Competition Since BMW is an independent motor company, it has relatively few major competitors, however, as an automobile company it still has a stiff competition. With today’s economy, consumers are not able to afford higher priced vehicles made by BMW, and are buying more affordable domestic and international cars. Companies like Toyota, Hyundai, or Ford may have more customers, but BMW is not for the average customer. In fact, most of these companies advertise and run promotions so much, that it can devalue the product offering in buyers’ minds, which is why BMW carefully promotes its products. The type of consumer that typically buys a BMW will not buy  lower-end cars, but will consider other cars made in Germany, like Porsche, Audi and Mercedes, which are the closest competitors for BMW. Mercedes focuses more on luxury, whereas Porsche is more of a sports-car line. This is why BMW has created the Ultimate Driving Machine, since it can offer what all of these other German aut omobile companies offer, at a reasonable price when compared to them respectively. Product Offering/ Product Definition BMW is an international automotive company that designs middle and high-end cars for consumers. The main product lines offered by BMW are the 3 series, 5 series, 7 series, and M series. The 3 series car is a smaller, faster car, whereas the 5 and 7 series are the higher end luxury sports car. The M series is the ultimate sports car with handling like that of a Porsche. The reason BMW makes these higher priced, higher end sports cars, is because this is what the consumer wants. When offering products, companies like BMW â€Å"make sure that the quality of the product offerings is in fact the quality that consumers really want†(Kotler, 2006). BMW’s product offerings give the company its product definition, which allows the company to stand apart from other companies. If a consumer wants a regular car that gets them from point a, to point b, they buy a Honda Civic. However, if a consumer wants a car that gets them to and from the same place, but with an extra kick of sport and luxury, they buy a BMW. Product Identification Product recognition, preference, and insistence are the goal of product identification. This can be achieved through the creation of logos, symbols, slogans, colors, and brand names. The BMW brand carries a rich history of quality engines, brakes, aircrafts, and automobiles. Land, air and seagoing vehicles, automobiles, bicycles, accessories for automobiles and bicycles, vehicle components, stationary engines for solid, liquid and gaseous fuels and their components and accessories(http://en.wikipedia.org/wiki/History_of_BMW). The brand is symbolic due to its early 1900’s association with World War I /II development of aircraft engines and flight schools. During the 1920’s BMW began manufacturing motorcycles and re-designed the original logo. The new logo incorporated portions of the original logo to maintain recognition with existing consumers as well as build value around the automobile side of the  business. †The inner area of the Rapp logo was decorated with the head of a black horse – Rappe in German. By analogy with this, the blue and white panels of the Bavarian national flag were placed at the center of the BMW logo. Not until the late 1920s was the logo lent a new interpretation as representing a rotating propeller. The BMW Trademark, called a roundel, was submitted for registration on the rolls of the Imperial Patent Office, and registered there with no. 221388 on December 10, 1917†( http://en.wikipedia.org/wiki/History_of_BMW). BMW has achieved its strong product recognition through effective international marketing of quality, value, prestige, and class. The company has done an excellent job maintaining brand value, while working to target several variations of segmented consumers. BMW has established preference and insistence through effective marketing of high quality, service guarantee, and luxury. Product Justification The BMW product earns justification through its ability to meet market needs and wants. BMW meets consumer demand from a want perspective. Consumer’s long for the experience to own, lease, or drive a luxury BMW machine. The BMW product serves a need from a service guarantee perspective. â€Å"We design extraordinary cars. It only seems right to offer a service plan to match. No other premium automaker provides such comprehensive benefits for absolutely no cost. So while other car owners will incur from several hundred to over one thousand dollars of maintenance or repair costs during the first 4 years they own their vehicles, you pay nothing for the first 4 years or 50,000 miles†(bmwusa.com). Conclusion BMW is the ultimate driving machine, and as the company offers additional products, consumers are willing to pay a little bit extra for the quality that BMW can provide. The competition is fierce, and the economy is always fluctuating, but BMW has always created the greatest products, backed up by German precision engineering. References (2009). BMW Ultimate Service. BMWUSA.COM. Retrieved on July 12, 2009 from http://www.bmwusa.com/Standard/Content/Owner/BMWUltimateService/Default.aspx (2008). History of BMW. Wikipedia.Org. Retrieved on July 12, 2009 from http://en.wikipedia.org/wiki/History_of_BMW Kotler Keller. (2007). A Framework for Marketing Management (3rd Ed.). New Jersey: Pearson – Prentice Hall.

The Corrosion Of Metals Engineering Essay

The Corrosion Of Metals Engineering Essay Each year, billions of dollars are spent on repairing and preventing the damage of metal parts caused by corrosion, the electrochemical deterioration of metals. The majority of metallic materials in a practical context are generally exposed to corrosion in both atmospheric and aqueous environments. Metallic corrosion has become a global problem which has negatively affected the industrialised society; hence why it has been studied in such comprehension since the beginning of the industrial revolution in the late eighteenth century. Corrosion also affects the average daily life both directly, as it affects the commonly used service possessions and indirectly, as producers and suppliers of goods and services incur corrosion costs, which they pass on to consumers. (ASM International, 2012). The effects of corrosion are distinctively recognized on automobile parts, charcoal grills and metal tools all of which will have a depleted efficiency once corroded. This corrosion may result in con tamination which then poses health risks. For example, the pollution due to escaping product from corroded equipment or due to a corrosion product itself. As a result of these consequences, corrosion prevention has been studied in great depth. Corrosion of various metals may be prevented by applying a coating of paint, lacquer, grease of a less active metal to keep out air and moisture. These coatings will continue to suppress the effects of coating so long as they stay intact. Examples of metals that are heavily protected in the industrial world are iron and aluminium. Vast quantities of the ores or each metal are mined and processed each year using large scale chemical reactions to produce metals of the purity required for their end use. For this report, the chemistry involved in the corrosion of both iron and aluminium will be researched as well as the methods employed to prevent their corrosion. Justification as to why corrosion happens will be explained with reference to physic al and chemical properties, electrochemistry, equilibrium, rates of reaction, enthalpy and solubility at every point where it is appropriate. Before explaining why corrosion happens, it is important to define corrosion in terms of electrochemical processes. An electrochemical reaction is defined as a chemical reaction involving the transfer of electrons through redox. Corrosion is a broad and complex subject that can be examined in three different categories; electrochemical corrosion, galvanic corrosion and electrolytic corrosion. In all forms of corrosion, three components must be present an anode, a cathode, a metallic path for electrons to flow through, and an electrolyte for the ions to flow through. Both the anode and the cathode must be in contact with the electrolyte to allow the ions to flow. As well as this, oxygen and hydrogen must also be available, either directly or as a result of chemical action and the resultant dissociation of water into its two constituents. In this report, electrochemical will be investigated in terms of its spontaneous nature and self-sustainability. Firstly, spontaneity is dependent on the sign of free energy. Gibbs free energy can be defined by the following equation:; where is the enthalpy, is entropy and is the temperature in kelvins. When is negative, the reaction will occur spontaneously (Zhang, H. 2012). For this to occur the entropy must increase and the enthalpy must decrease. This can be proven as a system of spontaneity aims towards disorder which directly coincides with entropy. Also, the change in enthalpy must be negative as thermal energy will be released from the energy stored within chemical bonds in a spontaneous system. Furthermore, in this electrochemical procedure, the negative electrode is the cathode and the positive electrode is the anode. Note that metals are used as they are good conductors of electric current due to the specific ionic bonding which then allows the electrons to be delocalized and move relatively freely. When these two electrodes are connected by a wire, free electrons flow through the wire from the anode to the cathode forming an electric current. Both the anode and cathode are submerged in separate substances respective to the elements of both electrodes from which the positive ions are attracted to the anode and the negative electrons are attracted to the cathode. The anode atoms are being oxidised as they are losing electrons and forming positive ions which then dissolves into solution. This results in a loss of overall quantity of zinc metal. In practical terms, this could be considered the pitting of the corrosion process which can be defined as a form of extremely local ized corrosion that leads to the creation of small holes in the metal (ASM International, 1987). Electrons formed at the anode travel to the cathode where they combine with the positive ions in solution to turn into the respective metal. Therefore the cathodic ions in solution are being reduced as they are gaining electrons. This production of extra cathode metal can be compared with rust which is a reddish- or yellowish-brown flaky coating of iron oxide that is formed on a metal by redox reactions. With just this in mind, the electric current would flow for only a limited time as the anode would have a build-up of positive ions being formed. While at the cathode increased amounts of electrons are being pumped into it. The result is an excessive positive charge that builds up at the anode that attracts electrons (negative) and prevents them moving away. While at the cathode the negative build up repels the electrons. As a consequence of this build-up of charge, no electron flow occurs and the cell eventually fails (Dynamic Science, 2012). Note that a solution cannot have a full charge and only a partial charge. To negate this issue, a salt bridge is used which contains ions that complete the circuit by moving freely from the bridge to the half cells. The substance that is placed into the salt bridge is usually an inert electrolyte whose ions are neither involved in any electrochemical change nor do they react chemically with the electrolytes in the two half-cells (IIT, 2012). As well as completing the circuit, it ensures that the charge between the two half cells remains electrically neutral. It does this by passing negative ions into the anodic half-cell where there shall be an accumulation of extra positive ions due to oxidation resulting in a slightly positive charge. Similarly, an accumulation of negative ions will exist in the cathodic half-cell due to the deposition of positive ions by reduction. Electrical neutralization is once again achieved by the salt bridge providing positive ions to the cathodic substance. Thus, the salt bridge maintains electrical neutrality. IRON CORROSION Only a few metals, such as copper, gold and platinum occur naturally in their elemental forms. Most metals occur in nature as oxides in ores, combined with some unusable metal like clay or silica. Ores must be processed to get the pure metals out of them, and there are nearly as many different processes for this purpose as there are metals. The process, as well as the elements present, greatly influences the properties of the metal. An important characteristic of metals is the extremely significant effect that very small amounts of other elements can have upon their properties. The huge difference in properties resulting from a small amount of carbon allowed with iron to make steel is an example of this. Taking into consideration the amount of iron that is used globally, the effect of corrosion on iron alone requires millions of dollars each year. The problem with iron as well as many other metals is that the oxide formed by oxidation does not firmly adhere to the surface of the meta l and flakes off easily causing pitting (KKC, 2012). Extensive pitting eventually causes structural weakness and disintegration of the metal. The iron oxide acts as a sacrificial anode which is a stronger reducing agent than iron that is oxides instead of the protected metal. Therefore it can be said that it acts as the anode. Since the oxide does not firmly adhere, it does little to protect the iron metal. As mentioned, iron in contact with moisture and air (oxygen) is corroded by a redox reaction. The anode reaction can be expressed as an oxidation of iron atoms: Both water and oxygen are required for the next sequence of reactions. The iron ions are further oxidized to form ferric ions (iron ) ions. This can be written as: These electrons are then conducted through the metal and are used to reduce atmospheric oxygen to hydroxide at another region of the iron. Therefore the cathodic reaction is: Considering that iron atoms dissolve at the anodic sides to form pits and ions which diffuse toward the cathodic sites; ions are formed at cathodic sites diffuse toward the anodic sites. Iron (II) hydroxide forms in a random location between the cathode and the anode which is then oxidised by atmospheric oxygen to iron (III) hydroxide. This can be expressed by: From here, the iron (III) hydroxide is then gradually converted to rust otherwise known as hydrated iron (III) oxide: ; Where generally equals 3. The formation of rust does not have a designated position as it can occur at random away from the actual pitting or corrosion of iron. A possible explanation of this is that the electrons produced in the initial oxidation of iron be electrically conducted through the metal and the iron ions can diffuse through the water layer to another position on the metal surface which is available to the atmospheric oxygen (KKC, 2012). Also, points of stress, such as where the piece of metal has been shaped, are more active than unstressed regions and thus act as anodic sites. The electric current between the anodic and cathodic sites is completed by ion migration; thus, the presence of electrolytes increases the rate of corrosion by hastening this mitigation. Therefore it is evident that the corrosion of iron can be directly related to a voltaic cell and can both be defined as electrochemical cells due to their spontaneous nature. ALUMINIUM CORROSION Similar to Iron, aluminium is also susceptible to electrochemical corrosion when exposed to moister. Aluminium, both in its pure state and allow, is truly a remarkable metal as it is light, tough, strong and readily worked by all common processes. Unlike iron however, It has excellent resistant to corrosion in the marine environment, and it requires little maintenance. The fundamental reactions of the corrosion of aluminium in aqueous medium have been the subject of many studies. In simplified terms, the oxidation of aluminium in water proceeds according to the equation (ELSIVIER, 2012): This specific reaction is balanced by a simultaneous reduction reaction, similar to iron, in ions available in the solution which then consumes the oxidised electrons. In an aqueous solution such as fresh water, seawater or moisture, thermodynamic considerations can be used to represent only two possible reduction reactions that can occur. The other occurring reaction is the reduction of oxygen dissolved in the moisture: Quite similar to the corrosion of iron, the aluminium atoms dissolve at the anodic sites to once again form pits and which diffuse toward the cathodic sites while ions are formed at the cathodic sites and diffuse toward the anodic sites. Therefore: ; Where generally equals 3. Although aluminium is still susceptible to corrosion, the metal itself is very resistive. Aluminium alloys generally have excellent resistance to atmospheric corrosion; require no protective coatings or maintenance beyond cleaning, which aids greatly in preventing unsightly pitting where dirt or salt accumulate. When aluminium is exposed to oxygen, it forms an oxide surface film that protects it from corrosive attack. The oxide acts as a sacrificial anode which is a stronger reducing agent than aluminium. It is then oxidised instead of the protected aluminium metal, serving as the anode. For the most part, damage due to atmospheric corrosion is pretty much limited to fairly slightly pitting of the surface with no significant loss of material or strength. Duration of exposure is an important consideration in aluminium allows, the rate of corrosion decreases with time to a low steady rate regardless of the type of allow or the specific environment. Thus corrosion of both aluminium and iron can both be defined as electrochemical processes which are similar in nature but have different protection potentials. PROTECTION METHODS Corrosion avoidance begins in the design process. Although corrosion concerns may ultimately reduce structural integrity, they should be a consideration to decrease money loss. Good maintenance practices are another way of avoiding corrosion, such as rinsing away salt water or avoid standing water. Corrosion protection systems, for the most part, are designed to control corrosion, not necessarily eliminate it. The primary goal is to reduce the rate of corrosion by having the smallest possible current. Current is defined as the flow of charge, or electrons, per time through a conductor hence. Since corrosion is the movement of electrons through redox, it can be quantified using this equation which represents the corrosion reaction per time or the corrosion rate. To do this, two efficient protection methods are available: cathodic protection systems and coatings. All cathodic protection schemes operate on the basis of the voltaic corrosion process, so like voltaic corrosion; cathodic protection systems require an anode, a cathode, an electrical connection and an electrolyte. Cathodic protection will not reduce the corrosion rate if any of these four things are missing. The basis of this protection method depends on the difference in corrosion potentials between the two metals immersed in the same electrolyte. This causes electrons to flow from the metal with the higher activity and negative potential (anode) to the metal with less activity and negative potential (cathode). This flow of electrons continues until the two metals are at the same potential, that is, there is equilibrium between the voltages. Electrode potential is a measure of the tendency for a material to be reduced e.g. accepts electrons. Also, activity is a measure of how easily a metal will give up electrons. Thus, the more active a metal is, the more negative the electrode p otential. This principle, directly relates to the two types of cathodic protection systems: sacrificial anode systems called passive protection and impressed current systems also known as active protection. Sacrificial anode systems are simple, require little but regular maintenance, and have low installation costs. We intentionally add a metal to the circuit to supply the electrons to the cathode. When metals are in a voltaic couple, the difference in there negative potentials causes the anodic metal to corrode and release metallic ions into the electrolyte. The more negativity in the corrosion potential means it will be a stronger reducing agent and will more readily give away electrons thus corroding first. Since the more negative metal in the closed circuit corrodes first, we can control corrosion by simply adding to the circuit a metal that possess two necessary characteristics: a corrosion potential more negative than the metal that is being protected, it is expendable which is not essential to the operation of any particular system. Therefore when a metal possessing these characteristics is made the anode, corrosion is controlled. The impressed-current type of cathodic protection system depends on an external source of direct current. Alternating current cannot be used since the protected metal would likewise be alternating, between anodic and cathodic. Basically, the anode is immersed in the electrolyte is connected to one side of a DC power supply and the metal to be protected is connected to the other side. The voltaic current flow is detected and measure against a reference electrode. If unfavourable, current flow is adjusted automatically by the power supply control system to compensate. Due to the high currents involved in many seawater systems, it is not uncommon to use impressed current systems in marine situations. Impressed current systems use anodes (ICCP anode) of a type that are not easily dissolved into metallic ions, but rather sustain an alternative reaction, oxidization of the dissolved chloride ions (Deepwater, 2012). Advantages of this cathodic protection are that they can develop so much higher voltages than sacrificial anode systems, so they can either push current through lower conductivity electrolytes or through longer distances. Disadvantages include the possibility of over protecting certain metals. This can cause hydrogen embrittlement in high strength steels. In aluminium specifically, accelerated corrosion can occur of the very structure that is being protected. Therefore it is evident that this form of cathodic protection, although more complex, poses some reliable advantages as well as some detrimental disadvantages.

Analysis of McDonalds Essay -- Strategic Management

TABLE OF CONTENTS INTRODUCTION 1 VISION, MISSION AND STATEMENT VALUES 1 INTERNAL AND EXTENAL ANALYSIS 3 Strength and weaknesses of McDonalds Opportunities and Threats Five Force Analysis COMPETITIVE AND DEVELOPMENT STRATEGIES 6 The cultural web CONCLUSION 8 REFERENCES 9 INTRODUCTION Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013). Vision statement of McDonalds McDonald’s vision statement can be said that it wants to be the world’s best quick service restaurant experience. Being the best for McDonald’s means that it needs to provide the best of the quality of food products, services, and cleanliness and value so that it can make everyone of its customer smile (Schmitt and et.al, 2011). A vision statement of the company is an idea for how business can be eventually perceived and what actions it will be taking for coming 5, 10 or 15 years for i... ...rnational Strategic Management: Challenges and Opportunities. Taylor & Francis. Valdani, E., and Arbore, A., 2013. Competitive Strategies: Managing the Present, Imagining the Future. Palgrave Macmillan. Witcher, B., and Chau, S. V., 2010. Strategic Management: Principles and Practice. Cengage Learning EMEA. Online McDonalds and Ethical Issues. 2009. [Online]. Available through: . [Accessed on May 14th, 2014]. Peyeti, J., 2011. Porter's Five Forces - Analysis of the Daily Deals Market. [Online]. Available through: . [Accessed on May 14th, 2014]. The Cultural Web Aligning Your Organization's Culture with Strategy. 2013. [Online]. Available through: . [Accessed on May 14th, 2014].

Coca: Strategic Planning and Coca-cola Company

OBJECTIVES OF THE STUDY Strategic Management Issues of Coca-Cola Company Every successful study should have specified and well-defined objectives. A careful statement of the objective helps in preparing a well-decorated report facilitating others to take decision on it.The specific objectives of the study are to have knowledge about- To know about the strategic management issues of multinational companies To know about the strategies of the multinational companies To characterize the challenges of international strategic management To know about the international strategic management process To identify and characterize the levels the international management strategies To know about the Coca-Cola Company’s strategies management process. SCOPE OF THE STUDY This study has focused upon the Management Issues those are followed by the Coca-Cola Company for capturing the global market.Through our report we try to find out the global challenges of International Strategic Management to assess the basic strategies, describe the international strategic management process of Coca-Cola Company. We hope this study will help to whom, who want to know more clearly about strategic management, its issues as well as the key factors which affect the process of Internationalization for a company. Data and Methodology We examine secondary data of which related to the Strategic Management Issues at the global based Market. Data are collected on various issues from annual report of Coca-Cola Company (2005-2009).In our report we analysis the monthly, quarterly, half-yearly news Review of this company. Based upon this data we like to analysis the Economic Review, Statistical Strategic condition of the Coca-Cola Company. Both the official and regional website helps us to find out more related to the issues with the global market. Form those huge data we take the necessary and used them for the analysis. Our analysis data are clearly represented in our main part of the report thr ough relevant chart, graph with proper description. LIMITATIONS OF THE REPORTAs a student of faculty of Business Administration and Management, 7th semester, this is our first initiative for making a report on â€Å"Strategic Management Issues of Multinational Companies (MNCs): A Case Study on Coca-Cola†. We were really unable to collect enough information from due to their official restrictions. Many things were so confidential that we were not entitled to access there. Beside this we have faced the following hindrances in preparing this report: †¢ Lack of knowledge and experience †¢ Short of time †¢ Lack of computer facilities †¢ Lack of sufficient privileges †¢ Lack of communication facilitiesStrategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity, usually performed by the company's Chief Executive Officer (CEO) and executive team. It provides overall direction to the whole enterprise. International strategic management is a comprehensive and ongoing management planning process aimed at formulating and implementing strategies that enable a firm to complete effectively internationally.The process of developing a particular international strategy is often referred to as strategic planning. Strategic Management is the study of function and responsibilities of senior management. Five Essential Parts of Strategic Management Goal-setting Goal-setting enables a firm to articulate its vision: identify what needs to be accomplished, define short-and long-term objectives, and relate them to what the organization needs to do. Analysis Analysis guides to collect and consider information so that a firm understands the situation.Assess external environments and internal situations to identify the strengths and weakness of the organization and the opportuniti es and threats face to reach the goals. Strategy Formulation To determine a strategy, the firm reflects prioritize, develop options, and make decisions. Review the results of the analysis, identify the issues that a firm implementing partners need to address, and prioritize them in terms of their urgency and magnitude. Use these results to design alternative strategies and plans that address the key strategic issues.Strategy Implementation To implement the strategy, assemble the necessary resources and apply them. Put the chosen plans into practice, marshal the resources and commitments necessary for moving ahead, tap existing capacity and/or build new capacity, and seek to achieve results. Strategy Monitoring Monitoring allows checking the progress toward achieving the firm’s goals and assessing whether any changes in the environment necessitate alternatives to the firm’s strategy. Modify plans and actions to adjust to the impact of changing in the operating environme nt.SIGNIFICANCE OF STRATEGIC MANAGEMENT Strategic management integrates the knowledge and experience gained in various functional areas. It helps to understand and make sense of complex interaction in various areas of management. It helps in understanding how policies are formulated and in creating appreciation of complexities of environment that the senior management faces in policy formulation. Managers need to begin by gaining an understanding of the business environment and to in control. They should know to manage and understand information technology, which is changing the face of business.As public and common investors own and more companies managers need to acquire skills to maximize shareholder value. To have/take a strategic perspective, managers should foresee the future and track changes in customer expectation. Intuitive, logic reasoning is required for proper decision- making. Significance of Strategic As corporate are becoming more integrated with the public life, cor porate governance is becoming important which Management manager may have to practice. To the shape the Its helps to increase Future of business the productivity Effective strategic idea To Makes discipline Mangers and employer areTo make control innovative and It’s decentralized the Page 7 Management To makes forward s Issues in Strategic Management Decision Making †¢ While making a decision the company might have different people at different periods of time. †¢ Decision requires judgments; personal related factors are important in decision-making. Hence decision ma y differs as person change. †¢ Decisions are not taken individually, but often there is a task in decisions which could be Individual Vs Group decision making. There will be a difference between the individual and group decision-making. On what Criteria a company should make its decision, for evaluation of the efficiency & effectiveness of the decision making process, a company has to set its obje ctives which serves as main bench mark. †¢ 3 Major Criteria in decision Making are— a. The concept of Maximization. b. The concept of satisfying. c. The concept of instrumentalism. Based on the concept chosen the strategic decisions will differ. †¢ Generally decision-making process is logical and there will be rationality in decision-making. When it comes to Strategic decision making point of view there would be proper evaluation & then exercising a choice from various available alternative resources, which leads to attain the objectives in a best possible way. †¢ Creativity in decision-making is required when there is a complete situation & the Decision taken must be original & different. †¢ There could be variability in decision-making based on the situation & Circumstances. International strategic management results in the development of various international strategies, which are comprehensive frameworks for achieving a firm’s fundamentals goals .Conceptually, there are many similarities between developing a strategy for competing in a single country and developing one for competing in multiple counties. In both cases, the firm’s strategic planners must answer the same fundamental questions— †¢ What products and/or services does the firm intend to sell? †¢ Where and how will to make those products or services? †¢ Where and how will it sell them? †¢ Where and how will it acquire the necessary resources? †¢ How does it expect to outperform its competitors? But developing an international strategy is far more complex than developing a domestic one.Because managers developing a strategy for a domestic firm must deal with one Company national government, one currency, one accounting system, one political and legal system and usually a single language and a comparatively homogeneous culture. But managers responsible for developing a strategy for an international firm must understand and deal with multiple governments, multiple currencies, multiple political and legal system, and variety of language and cultures. Various Roles of Strategic Management Senior management plays an important role in Strategic Management.Role of Board of Directors: Board of Directors is the supreme Authority in a company. They are the owners/ shareholders/ lenders. They are the ones who direct and responsible for the governance of the company. The Company act and other laws blind them and their actions & they sometimes do get involved in operational issues. Professionals on the B. O. D help to get new ideas, perspectives and provide guidance. They are the link between the company and the environment. Role of C. E. O: Chief Executive Officer is the most important Strategist and responsible for all aspects from formulations/Implementation to review of Strategic Management.He is the leader, motivator & Builder who forms a link between company and the board of directors and responsible for managi ng the external environment and its relationship. Role of Entrepreneur: They are independent in thought and action and they set / start up a new business. A Company can promote the entrepreneurial spirit and this can be internal attitude of an organization. They provide a sense of direction and are active in implementation. Role of Senior Management: They are answerable to B. O. Directors and The C. E.O as they would look after Strategic Management a responsible of certain areas / parts of terms. Role of SBU – Level Executives: They Co-ordinate with other SBU’s & with Senior Management. They are more focused on their product / burners line. They are more on the implementation role. Role of Corporate Planning Staff: It provides administrative support tools and techniques and is a Co-ordinate function. Role of Consultant: Often Consultants may be hired for a specified new business or Expertise even to get an unbiased opinion on the business & the Strategy.Role of Middle Level Managers: They form an important link in strategizing & Implementation. They are not actively involved in formulation of Strategies and they are developed to be the future management. COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries.Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta, Georgia and employs 71,000 people as of September 2006. The company recorded revenues of $24,088 million during the fiscal year ended December 2006, an increase of 4. 3% over 2005. The increase in revenue was primarily due to increase in sales of Unit cases of company’s products from approximately 20. 6 billion unit cases of the company’s Products in 2005 to approximately 21. 4 billion unit cases in 2006, the increase in the Price and Product/geographic mix also boosted the revenue growth.The company-wide gallon Page 12 13. Strategic Management Issues of Coca-Cola Company sales and unit case volume both grew 4% in 2006 when compared to 2005. The operating profit of the company was $6,308 million during fiscal year 2006, an increase of 3. 7% over 2005. The net profit was $5,080 million in fiscal year 2006, an increase of 4. 3% over 2005. HISTORY OF COCA-COLA Coca-Cola was first introduced by John Smyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he invented caramel-colored syrup in a three-legged brass kettle in his backyard.He first â€Å"distributed† the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by acc ident or otherwise, producing a drink that was proclaimed â€Å"delicious and refreshing†, a theme that continues to echo today wherever Coca-Cola is enjoyed. Dr. Pemberton’s partner and book-keeper, Frank M. Robinson, suggested the name and penned â€Å"Coca-Cola† in the unique flowing script that is famous worldwide even today. He suggested that â€Å"the two Cs would look well in advertising. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try â€Å"the new and popular soda fountain drink. † Hand-painted oil cloth signs reading â€Å"Coca-Cola† appeared on store awnings, with the suggestions â€Å"Drink† added to inform passersby that the new beverage was for soda fountain refreshment. By the year 1886, sales of Coca-Cola averaged nine drinks per day. The first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associate d with the soft drink ever since. For his efforts, Dr. Pemberton grossed $50 and spent $73. 6 on advertising. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler, an entrepreneur from Atlanta. By the year 1891, Mr. Candler proceeded to buy additional rights and acquire complete ownership and control of the Coca-Cola business. Within four years, his merchandising flair had helped expand consumption of Coca-Cola to every state and territory after which he liquidated his pharmaceutical business and focused his full attention on the soft drink.With his brother, John S. Candler, John Pemberton’s former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named the Coca-Cola Company. The trademark â€Å"Coca-Cola,† used in the marketplace since 1886, was register ed in the United States Patent Office on January 31, 1893. The business continued to grow, and in 1894, the first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas. Others were opened in Chicago, Illinois, and Los Angeles, California, the following year.In 1895, three years after The Coca-Cola Company’s incorporation, Mr. Candler announced in his annual report to share owners that â€Å"Coca- Cola is now drunk in every state and territory in the United States. † As demand for Coca-Cola increased, the Company quickly outgrew its facilities. A new building erected in 1898 was the first headquarters building devoted exclusively to the production of syrup and the management of the business. Strategic Management Issues of Coca-Cola Company the year 1919, the Coca-Cola Company was sold to a group of investors for $25 million.Robert W. Woodruff became the President of the Company in the year 1923 and his more than sixty years of leadership took the busines s to unsurpassed heights of commercial success, making Coca-Cola one of the most recognized and valued brands around the world. HISTORY OF BOTTLING Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.Year 1894: A modest start for a bold idea In 1894 the Coca-Cola Company is in a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. In 21st century the Coca-Cola bottling system grew up with roots deeply planted in local com munities.This heritage serves the Company well today as consumers seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows. Page 15 16. Strategic Management Issues of Coca-Cola Company 1920s and 30s †¦ 1950s †¦ Packaging 1916 †¦ International innovations expansion Birth of the contour bottle VISION OF COCA-COLA COMPANY Our mission declares our purpose as a company.It serves as the standard against which we weigh our actions and decisions. It is the foundation of our Manifesto. †¢ To refresh the world in body, mind and spirit †¢ To inspire moments of optimism through our brands and our actions †¢ To create value and make a difference everywhere we engage. Page 16 MISSION OF COCA-COLA COMPANY To create consumer products, services and communications, customer service and bottling system strategies, processes and tools in order to create competitive advantage and deliver superior value to; †¢ Consumers as a superior beverage experience Consumers as an opportunity to grow profits through the use of finished drinks †¢ Bottlers as an opportunity to grow profits in volumes †¢ Bottlers as a trademark enhancement and positive economic value added †¢ Suppliers as an opportunity to make reasonable profits when creating real value-added in an environment of system-wide team work, flexible business system and continuous improvement †¢ Indian society in the form of a contribution to economic and social development. †¢ Refresh the World†¦In body, mind, and spirit †¢ Inspire Moments of Optimism†¦ Through our brands and our actions †¢ Create Value and Make a Difference†¦ Everywhere we engage. VISION FOR SUSTAINABLE GROWTH Our vision guides every aspect of our business by describing what we need to accompl ish in order to continue achieving sustainable growth. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities. QUALITY POLICY Coca-Cola Company follows different quality standard for different countries across the globe. Coca-Cola Company has a long-standing commitment to protecting the consumers whose trust and confidence in its products is the bedrock of its success.In order to ensure that consumers stay informed about the global quality of all Coca-Cola products sold in World, Coca-Cola products carry a quality assurance seal on them. The ‘One Quality Worldwide’ assurance seal appears on the entire range of Coca-Cola Company’s beverages. CURRENT ORGANIZATIONAL ORGANOGRAM BRANDS OF COCA-COLA Coca-Cola Zero ® has been one of the most successful product launch hes in Coca-Cola’s history. In 2007, Coca Cola’s sold nearly 450 million cases globally. Put into perspective, that's roughly the same size as Coca Cola’s total business in the Philippines, one of our top 15 markets.As of September 2008, Coca-Cola Zero is available in more than 100 countries. Energy Drinks For those with a high-intensity approach to life, Coca Cola’s brands of Energy Drinks contain ingredients such as ginseng extract, guarana extract, and caffeine and B vitamins. Juices/Juice Drinks We bring innovation to the goodness of juice in Coca Cola’s more than 20 juice and juice drink brands, offering both adults and children nutritious, refreshing and flavorful beverages Soft Drinks Coca Cola’s dozens of soft drink brands provide flavor and refreshment in a variety of choices.From the original Coca-Cola to most recent introductions, soft drinks from The Coca-Cola Company are both icons and innovators in the beverage industry. Sports Drinks Carbohydrates, fluids, and electrolytes team together in Coca Cola’s Sports Drinks, providing rapid hydration and terrific taste for fitness-seekers at any level Tea and Coffee Bottled and canned teas and coffees provide consumers' favorite drinks in convenient take- anywhere packaging, satisfying both traditional tea drinkers and today's growing coffee culture.Water Smooth and essential, our Waters and Water Beverages offer hydration in its purest form. Other Drinks So much more than soft drinks, Coca Cola’s brands also include milk products, soup, and more so you can choose a Coca Cola Company product anytime, anywhere for nutrition, refreshment or other needs. CONSUMER CHOICE AT A GLANCE Limca Common Fanta Basically Preferred by Maaza also Ladies and drink. Kids Sprite not clearly Kinley Soda Mostly those who defines consume liquor Factors affecting the strategic management issues of domestic and international operations of Coca-Cola Company.Language| English used as a second language| Use the local language in many situations required| Cultures| Relatively homogeneous| Quite diverse, both between countries and within countries| Politics| Unstable| Often volatile and of decisive importance| Economy| Underdeveloped| Wide variations among countries and among regions within countries| Governmental interferences| Reasonably Predictable| Often extensive and subject to rapid change| Labor| Skilled labors are not available| Skilled labors are often scarce, requiring trainings or redesigned of production methods| Financing| Moderately developed financial markets| Often poorly developed financial markets; capital flows subject to governmental control| Market Researc h| Data collect is not very easy| Sometimes data difficult and expensive to collect| Advertising| Media are available with some restrictions| Media limited; many restrictions; low literacy rates rule out of prints media in some countries| Money| | Must change from one currency to another| Transportations| It is not developed| Often Adequate| Control| Always a problem| A worse problem| Labor Relations| Collective bargaining, layoff of workers| Layoff of workers often not possible, may have mandatory participation in management; workers may seek political change rather than collective bargaining| Factors affecting the strategic management issuesThere are some factors which affect strategic of Coca-Cola Company in case of international operation. Language is one of the main considerations when it does business domestically, they generally domestic language. But when it does business outside the country it follows Polycentric policy that is it used different language in different countr ies. Side by side culture is relatively homogeneous in domestic operation and quite diverse, both between countries and within countries. Political stability and policy also be considered by the Coca-Cola Company. Control function is done by centrally in case of domestically but when it goes beyond outside, it must work a tightrope between over centralizing and losing control to much decentralizing.Labor is another consideration because their skills and collective bargaining that is labor relation differ from country to country. Advertising in domestic country is very easy because domestic cultures are known to them. But in case of international operation it faces many problems for advertising such as shortage of media, huge advertising cost and so forth. However economy is relatively uniform in domestic’s country but outsides, it faces wide variation among countries and among region within country. In case of Coco-Cola Company the market research data is easy to collect but when it goes to foreign sometimes face difficult and expensive to collect data.At last we see that government interference in case of domestically, it is minimal and reasonably predictable but in international operation it is often expensive and subject to rapid change. Strategic Alternatives of Multinational Companies Multinationals corporations typically adopt one of four strategic alternatives in their attempt to balance the three goals of global efficiencies, multinational flexibility, and worldwide learning. There four strategies are as follows— Home Replication Strategy In this strategy, a firm utilizes the core competency or firm- specific advantage it developed at home as its main competitive weapon in the foreign markets that it enters. That is, it takes what it does exceptionally well in its home market and attempts to duplicate it in foreign markets.Multi-domestic Strategy It is the second alternative available to international firm. A multi-domestic corporation vi ews itself as a collection of relatively independent operating subsidiaries, each of which focuses on a specific domestic market. Global Strategy It is the third alternative available for international firms. A global corporations views the world as a single marketplace and has as its primary goal the creation of standardized goods and services that will address the needs of customers worldwide. Transnational Strategy The transnational corporation attempts to combine the benefits of global scale efficiencies with the benefits of local responsiveness.Strategies for Coca Cola Company These four strategy are shown in the following figure— Home Multi-domestic Replication Strategy Strategy v Transnational Global Strategy Strategy From these four strategies Coca-Cola Company follow the Multi-domestic strategies. They produce their products independently in different countries. All countries product are not same. They produce their products by following different strategy for differ ent countries, based on the internal and external environment of the country. Coca-Cola Company developed their strategy by considering the nature of the people of different county’s people, culture, status and so many other related factors.Behind the reasons of following of this strategy may be that, different countries’ economies of scale for production, distribution, and marketing are low, side by side cost of coordination between the parent corporation and its various foreign subsidiaries is high. Because each subsidiary in a multi-domestic corporation must be responsive to the local market, the parent company usually delegates considerable power and authority to managers of its subsidiaries in various host countries. Levels of Strategies followed by Coca-Cola Company There are three levels of strategies followed by Coca-Cola Company. This may be stated as the following Figure: Levels of Strategies Corporate Level Strategy Corporate level strategy attempts to defin e the domain of business the firm intends to operate.Corporate level strategy fundamentally is concerned with the selection of businesses in which the company should compete and with the development and coordination of that portfolio of businesses. A firm might adopt any of three forms of corporate strategy: †¢ A single business strategy †¢ Related diversification strategy and †¢ Unrelated diversification strategy. Coca-Cola Company follows related diversification strategy that is calls for the firm to operate in several different but fundamentally related businesses. Each of its operations linked to the others Coca-Cola characters, the Coca-Cola logo, and a theme of wholesomeness and a reputation for providing high quality family products.Coca-Cola Company follows this strategy because it has several advantages. At first, the firm depends less on a single products so it is less vulnerable to competitive or economic threats. Secondly, related diversification may produ ce economies of scale for a firm. Thirdly, related diversification may allow a firm to use technology or expertise developed in one market to enter a second market more cheaply and easily. Corporate level strategies of Coca-Cola Company is following Business Unit Level Strategy A strategic business unit may be a division, product line, or other profit center that can be planned independently from the other business units of the firm.Corporate strategy deals with the overall whereas business strategy focuses on specific business, subsidiaries or operating units within the firm. Business seeks to answer the question â€Å"how should we compete in each market we have chosen to enter? † The firms develop unique business strategy for each of its strategic business units, or it may pursue the same business strategy for all of them. The three basic business strategy are differentiation, overall cost leadership and focus. Coca-Cola Company uses the differentiation strategy effectivel y. Functional Level Strategy The functional strategies attempts to answer to question â€Å"How we manage the function? The functional level of the organization is the level of the operating divisions and departments. The strategic issues at the functional level are related to business processes and the value chain. Functional level strategies in marketing, finance, operations, human resources, and R;D involve the development and coordination of resources through which business unit level strategies can be executed efficiently and effectively. Functional units of an organization are involved in higher level strategies by providing input into the business unit level and corporate level strategy, such as providing information on resources and capabilities on which the higher level strategies can be based.Once the higher-level strategy is developed, the functional units translate it into discrete action-plans that each department or division must accomplish for the strategy to succeed . E-COMMERCE OF COCA-COLA COMPANY Good points of Coca-Cola Company †¢ Brand Promotion †¢ Attractive products selection †¢ Look and feel 8 †¢ Provision of multimedia product, catalogue pages †¢ Personal attention †¢ Community relationships Weak points of Coca-Cola Company †¢ Performance and service: that is not easy navigation, shopping and purchasing, and prompt shipping and delivery. †¢ Discount pricing is not being offered. Developing International Strategies Developing international strategies is not a one-dimensional process.. Simply put, put strategy formulations deciding what to do and strategy implementation is actually doing it.Firms generally carry out international strategic management in two broad strategies- Strategy Formulation In strategies formulation, a firm establishes its goals and strategic plan that will lead to the achievement of their mission goals. In international strategy formulation, managers develop, refine, and agre e on which markets of enter (or exit) and how best to compete in each. Strategy Implementation A firm develops the tactics for achieving the formulated international strategies is known as strategy implementation. Strategy implementation is usually achieved via the organization’s design, the work of its employees, and its control systems and processes. Every Multinational Companies are developing their international strategies so that they can survive in the complex business situation.Now the modern market is fully globalized and as a result it’s really difficult for every multinational organization in the right track. In such aspect the importance of strategy formulation and strategy implementation played an important role. Side by side there is some important process which helps in international strategy formulation. Developing International Strategies in Aspects of Coca-Cola Company TCCQS is the Coca-Cola system’s branded quality management system. It helps c oordinate and guide our activities to ensure quality in everything they do. For entering in to a new market and be survive in the market it always ready to cope with change. Different government policy, economic condition, political situation, barrier and ban are associated with different market.Coca-Cola Company’s basic strategies are to develop a mission statement for entering a new market depending on a fully fledged market survey. Identifying external and internal environment strength, weakness, opportunity, and threats is the next management strategies. Depending on the scope and opportunity the company will go forward as well as try to resolve the weakness and threats. After entering into a new market Coca-Cola Company try to achieve strategic goals and guide its daily activities with proper observation. Lastly this company establishes a control framework for controlling the managerial and organizational systems and process as well. This company believes that, for takin g a position in a new country is fully depends on the good formulation strategies and keeping it.To do business outside the local market is depending on the quality control of the product and quality ensures the customer perception and the choice for consuming this products. Through this model, we see that the company is first take the response of customers and consumers through market survey. Then the management accumulates the best quality resources for making their products. This process includes- †¢ Skilled employee involvement for production and quality control †¢ High quality materials for production †¢ Up to date technology for quality control †¢ Effective methods and newly developed strategies They will follow some sequential steps in developing the international strategy formulation.Those steps help the Coca- Cola Company to enter and establish their business in multinational base. They are following multi-domestic strategies for their produced product a s well as their marketing system. The analysis of different levels of strategic formulating of Coca-Cola Company is given below. Developing the Mission Statement Coca-Cola Company begins the international strategic planning process by creating a mission statement, which clarifies the organization’s purpose, value, and directions. The mission statement is often used as a way of communicating with internal and external constituents and stakeholders about the firm’s strategic direction. Mission statement of Coca-Cola CompanyThis company focused on driving growth in of their business in selected profitable and emerging categories. To develop, implement and continuously improve the integrated management systems in a culture of continuous improvement which: †¢ Directs the continual up-gradation for efficient and environment friendly manufacturing technology. †¢ Monitor and improve the efficiency and effectiveness of all business processes. †¢ Promotes professi onal and flexible work environment, teamwork and innovation through employee participation and process ownership. †¢ Drives customer orientation at all levels within the organization. †¢ Monitor and economize the Cost of Quality.Comments on mission Statements (In terms of how they support the strategies) The vision statement of this company supports the existing strategies that are (generic strategy) that Coca Cola needs to pursue is that of differentiation. In their current vision and mission statements, the company says it aims to be a low cost leader, yet through their analysis of the strategic direction, the company needs to adopt a generic strategy of differentiation. This will allow Coca cola to do two things; 1. Increase unit sales 2. Gain buyer loyalty However, at the expense of sounding simplistic, it is necessary that the company communicate its differentiation to its customers, otherwise these two advantages will not avail themselves.Initially Coca cola will nee d to adopt a focused differentiation approach, which means that they should selectively choose which markets will profit them the most and then target only those markets until such provisions are in place from where the company is able to expand its target base. After which they should opt for a broad differentiation generic strategy. COCA-COLA COMPANY, THE SWOT ANALYSIS SWOT ANALYSIS The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. Coca-Cola has a strong brand name and brand portfolio. Business-Week and Inter brand, a branding consultancy, recognize Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2008.The Business Week-Interbred valued Coca- Cola at $67,000 million in 2008. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million The Company’s strong brand value facilitates cus tomer recall and allows Coca-Cola to Page 37 38. Strategic Management Issues of Coca-Cola Company penetrate markets. However, the company is threatened by intense competition which could have an adverse impact on the company’s market share. Analyzing the primary competitor and identifying their Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) help determine target markets, marketing plan, and customer service, sales forecasting and sales planning.Examining the following will assist in the competitive analysis: Identify the level of rivalry among competing sellers in the industry Review strategies of companies to encourage customers to switch from a competitor Analyze ease of entry for new competitors Determine bargaining power for suppliers of key materials and components Determine bargaining power for buyers of the product SWOT Analysis represents the analysis of the following four things— STRENGTHS Distribution network: The Company has a strong and r eliable distribution network. The network is formed on the basis of the time of consumption and the amount of sales yielded by a particular customer in one transaction. It has a distribution network consisting of a number of efficient salesmen, 700,000 retail outlets and 8000 distributors.The distribution fleet includes different modes of distribution, from 10-tonne trucks to open-bay three wheelers that can navigate through narrow alleyways of Indian cities and trademarked tricycles and pushcarts. Strong Brands: The products produced and marketed by the Company have a strong brand image. People all around the world recognize the brands marketed by the Company. Strong brand names like Coca-Cola, Fanta, Limca, and Maaza add up to the brand name of the Coca-Cola Company as a whole. The red and white Coca-Cola is one of the very few things that are recognized by people all over the world. Coca-Cola has been named the world's top brand for a fourth consecutive year in a survey by consul tancy Inter brand. It was estimated that the Coca-Cola brand was worth $70. 45billion.Low Cost of Operations: The production, marketing and distribution systems are very efficient due to forward planning and maintenance of consistency of operations which minimizes wastage of both time and resources leads to lowering of costs. WEAKNESSES Low Export Levels: The brands produced by the company are brands produced worldwide thereby making the export levels very low. In India, there exists a major controversy concerning pesticides and other harmful chemicals in bottled products including Coca-Cola. Small Scale Sector Reservations Limit Ability To Invest And Achieve Economies Of Scale: The Company’s operations are carried out on a small scale and due to Government restrictions and ‘red-tapism’, the Company finds it very difficult to invest in technological advancements and achieve economies of scale. OPPORTUNITIESLarge Domestic Markets: The domestic market for the produ cts of the Company is very high as compared to any other soft drink. Coca-Cola India claims a 58 per cent share of the soft drinks market; this includes a 42 per cent share of the cola market. Other products account for 16 per cent market share, chiefly led by Limca. The company appointed 50,000 new outlets in the first two months of this year, as part of its plans to cover one lakh outlets for the coming summer season and this also covered 3,500 new villages. In Bangalore, Coca- Cola amounts for 74% of the beverage market. Export Potential: The Company can come up with new products which are not manufactured abroad, like Maaza etc and export them to foreign nations.It can come up with strategies to eliminate apprehension from the minds of the people towards the Coke products produced in India so that there will be a considerable amount of exports and it is yet another opportunity to broaden future prospects and cater to the global markets rather than just domestic market. Higher In come among People: Development of India as a whole has lead to an increase in the per capita income thereby causing an increase in disposable income. Unlike olden times, people now have the power of buying goods of their choice without having to worry much about the flow of their income. The beverage industry can take advantage of such a situation and enhance their sales. THREATSImports: For example: As India is developing at a fast pace, the per capita income has increased over the years and a majority of the people is educated, the export levels have gone high. People understand trade to a large extent and the demand for foreign goods has increased over the years. If consumers shift onto imported beverages rather than have beverages manufactured within the country, it could pose a threat to the Indian beverage industry as a whole in turn affecting the sales of the Company. Tax and Regulatory Sector: The tax system in India is accompanied by a variety of regulations at each stage o n the consequence from production to consumption.When a license is issued, the production capacity is mentioned on the license and every time the production capacity needs to be increased, the license poses a problem. Renewing or updating a license every now and then is difficult. Therefore, this can limit the growth of the Company and pose problems. Slowdown In Rural Demand: The rural market may be alluring but it is not without its problems: Low per capita disposable incomes that is half the urban disposable income; large number of daily wage earners, acute dependence on the vagaries of the monsoon; seasonal consumption linked to harvests and festivals and special occasions; poor roads; power problems; and inaccessibility to conventional advertising media.All these problems might lead to a slowdown in the demand for the company’s products. COCA-COLA COMPANY, THE PEST ANALYSIS A scan of the external macro-environment in which the firm operates can be expressed in terms of th e following factors: †¢ Political †¢ Economic †¢ Social †¢ Technological The acronym PEST (or sometimes rearranged as â€Å"STEP†) is used to describe a framework for the analysis of these macro environmental factors. A PEST analysis fits into an overall environmental scan, which consists of significant political, economic, social and technological analysis for a firm to reach their desirable position or to attain the goals and objectives.For operating a business worldwide it is too much important, because its analysis represent the overall environmental scanning as shown in the following diagram: Environmental Scan / External Analysis Internal Analysis / Macro environment Microenvironment | P. E. S. T. Coca-Cola Company’s perform/ operate their business unit in different country based on the developing of the PEST analysis. The PEST analysis of Coca-Cola Company is as following— Political Factors It is one of the significant parts of a compa ny where, in which country they operate their business unit. Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: †¢ tax policy †¢ employment laws †¢ environmental regulations †¢ trade restrictions and tariffs political stability Economic Factors Another most imperative element for PEST analysis is economic factors. Economic factor affects the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macro-economy: †¢ economic growth †¢ interest rates †¢ exchange rates †¢ inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: †¢ health consciousness †¢ population growth rate †¢ age distributio n †¢ career attitudes †¢ emphasis on safetyTechnological Factors Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: †¢ R;D activity †¢ automation †¢ technology incentives †¢ rate of technological change Develop Strategic and tactical goals and plans of Coca-Cola Company After completion of SWOT and PEST analysis as context, international strategic planning is largely framed by the setting of strategic goals. Based on different market situation as well as customers response this company will set up their tactical goals for being a strong position in the global market place.Strategic goals are the major objectives that the Company wants to accomplish through pursuing a particular course of action. The basic objective of set up this strategic and tactical plan and goals is to exploit the firm’s strengths and environmental opportunitie s, neutralize external threats and overcome the firm’s weakness. Depending on those vital factors this Coca- Cola Company is develop a Control Framework for their overall controlling of management. Through this framework managerial and organizational systems are observed, monitor, and processed. Findings By preparing this report about the strategic management issues of multinational companies (MNCS), the case study on the Coca-Cola Company, we get some important things.These findings are as follows— †¢ Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca-Cola products. †¢ Coca-Cola was first introduced by John Smyth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he invented caramel-colored syrup in a three-legged brass kettle in his backyard. †¢ It operates in 46 U. S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco a nd the Netherlands. Coca-Cola is the nonalcoholic bottled beverages. †¢ The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries †¢ Strategic management integrates the knowledge and experience gained in various functional areas. †¢ 3 Major Criteria in decision Making are—the concept of Maximization, the concept of satisfying, the concept of instrumentalism. †¢ The vision of Coca-Cola Company is to refresh the world in body, mind and spirit †¢ Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. †¢ Coca-Cola Zero ® has been one of the most successful product launch hes in Coca-Cola’s history †¢ It has soft drinks, energy drinks, juice drinks, sports drinks, tea and coffee, water and other drinks. †¢ Coca-Cola Comp any follows the multi-domestic strategy for operating their business. After entering into a new market Coca-Cola Company try to achieve strategic goals and guide its daily activities with proper observation. †¢ Good points of Coca-Cola Company are brand promotion, alternative products selections, Provision of multimedia product, catalogue pages and so on. CONCLUSION Being in such a tense competition (just like the brand Coca- Cola), Coca-Cola should not take the direct and tough attack upon it. There is no good to either side. The best way is to keep a peaceful relationship with it and always compare with others; we should find their disadvantages and show our advantages on this aspect. Then by and by, the people would think ours is betted Of course the most important rule is to improve ourselves to meet the consumers.An organization’s strategic thinking is governed by the situation prevalent in its external environment. The external environment comprises of the strategi c moves adopted by the organization’s competitors. The organization has to carefully study these moves and accordingly devise strategies to gain competitive advantage. For the same, the organization needs to conduct an industry and competitive analysis. The paper discusses the steps and processes involved in the same. In formulating business strategy, managers must consider the strategies of the firm's competitors. While in highly fragmented commodity industries the moves of any single competitor may be less important, in concentrated industries competitor