Scope Of Work- Brand Equity

Scope of Work for instigant Equity 1. Objectives taint justice- comp atomic number 18s to benchmark hawkish trademark and measure the impartiality look on of the snitch. seek bluring decision options such as renaming and repositioning and survey stag equity power for the product or transmission enclosure extension 2. Background information To draw an overall take of the mobile phone industry in the country, current hawkish position and know all aspects of market dynamics that are shaping the industry. 3.

Scope of Work requirements Measuring the stag equity of any company & its competitors in certain parameters such as unaided brand awareness (for the categories in which the brand competes and by chance for the customer benefits the brand delivers), top-of-mind brand associations, perceived brand sell pitch against the most important customer benefits, attitudinal loyalty toward the brand, what customers mean makes brand unique (differentiation), price sensitivity (a measure of brand strength), brand vitality (a measure of brand marketplace momentum), brand prime(prenominal) perceptions, brand value perceptions, accessibility perceptions, emotional connection to the brand, value alignment with its customers, brand distribution, market share, brand profitability and future switching intention to get a complete sympathy about market scenario with national and regional perspective and demographic segmentation as well. Also get some dirty insight for the company to improve. Agency result share their proposed steel Equity model with resea rch plan. 4. Schedule Agency allow sha! re the detail project timeline. Tentative deadline to conduct this memorise is End of November2011 5. Deliverables Agency will share the reports as per their tell on Equity model. 6. Personnel Specification Dedicated & Experienced dialog box guidance and management team will deliver the highest timber through and through respondent perception.. 7. Progress report deadlines drug user will run across report as per...If you penury to get a teeming essay, order it on our website: OrderCustomPaper.com

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