L’Oreal : Strategies for the Indian Market Essay

1. treasure LOreals entry strategy in the Indian market with respect to the increase, promotion, pricing and place decisions? 2. What have been the changes in the selling strategy of LOreal in the last 8 years? Evaluate them with respect to selection of product / market and each element of the marketing mix? 3. What factors helped the rapid adoption of Excellence colorants among its tar get under ones skin customers? 4. Evaluate the options open to the management to achieve target sales of Rs. 1 billion in the year 2000. Prepare an analysis of various marketing mix options and decisions at bottom individualistic mix elements target market, product, channel, promotion, and price. a) Show the calculations and refer to these clearly as they are affaird in evaluating options for decisions in the marketing mix. b) Which product/markets should the participation focus upon?Mediquip S. A. seance 5 homework Questions1. What were Thaldorfs major strengths and weaknesses as a represe ntative of Mediquip? 2. Identify each ingredient of Lohmann Hospitals decision making unit (DMU)? 3. What were the needs, concerns and motivations of each DMU member? 4. What was the relative strength position of each DMU member? 5. How well did Thaldorf interact with each member of the DMU? 6. On what date did Thaldorf effectively lose the sale to Lohmann University?rosewood tree Hotels & Resorts strike off to Increase CustomerSession 9 Preparation Questions1. Why is Rosewood considering a new brand strategy?2. What are the pros and cons of moving from individual brands to a corporate brand?3. Will the move to corporate branding maximize customer lifetime value?SaleSoft Inc.Sessions 10 & 12 Preparation Questions1.What is your device? Do you plan to continue with break down or lead you introduce the TH product? Provide support for your plan.2.What is the buying roll for PROCEED ? Who are the people involved in the purchase of a CSAS solution ? What is the role of consultants ?3.What is SaleSofts current approach to selling PROCEED ?4.Quantify the benefits of CSAS to a customer using the information given in demo 7.5.What value does TH provide a customer ? How is this different from the customer value delivered by PROCEED ?6.What is a Trojan Horse ? How does it comfort customer acquisition and retention ?7.How will you price TH ? tackle variable costs of $200.8.How do you think SaleSofts organization mental synthesis will affect its ability to sell PROCEED or TH ?9.How will you support the customers of PROCEED and / or TH?HP Consumer Products line of descent Organization Distributing Printers via the InternetSession 13 Preparation Questions1.What kind of on-line presence do you think HP should have ? Why ?2.What risks do you see in your strategy? How would you manage them ?3.Should printers and printing supplies be case-hardened differently ?4.What would the people at Best Buy think of your plan ? Would it be any different at CompUSA or the same ? W hat reactions cogency they have to news of your plans ?TanishqSession 15 Preparation Questions1. How did the positioning of Tanishq brand evolve? What factors influenced the changes in its positioning? 2. Why was GoldPlus launched? How do you rate its functioning? 3. What is your recommendation to Bhaskar Bhat to target the plain gold jewellery market in India? List the strategic, economic, organizational and brand investment impact of your recommendation.Centra SoftwareSession 16 Preparation Questions1. What are the customers of Centra buying? What benefits are do customers get from Centras products? How should Centra segment its market? 2. Does Centra need a strategy to specify which customers to select or should it fish where the fish are biting? 3. Should Centra use all three channels to sell the three products to all customers or should it use some products and channels to target some segments? 4. How would you resolve the bitterness between Reed and Lesser on how to deploy the telesales team? Would you run telesales?Tata sense datumSession 17 Preparation Questions1. What factors influenced the development of Tata Ace?2. Is Tata Ace successful? Why?3. Describe the approaches adopted to develop the Tata Ace, covering product design, distribution, marketing, service, sourcing, etc. which influenced its value to the company and the customer. 4. Evaluate options to the managers of Tata Ace for growth and strategies to formula competition? Suggest options for growth in existing segment, new markets, exports, etc.CRM at ICICISession 18 Preparation Questions1. List the factors in the macro instruction environment which impacts ICICIs sell business. 2. What is ICICIs strategy in the retail financial services business? 3. Why does ICICI want to build ample term relationship with its customers? 4. How did it go about selecting and implementing a CRM solution? 5. What lessons on CRM can be generalized from ICICIs experience?