Management and Keller Essay

The centre of the case is a problem betwixt tow management member, Wolfgang Keller (managing theatre director) and Dimitri Brodsky (commercial director). Keller is superior of Dimitri and he hes non satisfied with Dimitris operation since he joined the company cardinal years ago. Keller now is considering three options firing Brodsky, helping him to improve his performance or reorganizing the company around Brodsky by splitting merchandise and sales.Wolfgang Keller is 34 years old. He studied at Harward and University of Cologne. His first job was at a Gemran food manufacturer firm. First, he was a strategic planner there, besides soon he became a command manager at an Ukrainian subsidiary and after he got promoted to be a general manager at a German subsidiary. He achieved his first large-minded successes there and gained reputation in his profession. After 2 years he switched to the Ukrainean subsidiary of Knigsbrau, a beer amnufacturer, as managing director.There he in l ike manner made success by increasing the subsidiarys moolah to 7 million per year. He made significant changes through restructuring the marketing strategy and hiring new top-management group. The top-management in Munich was also impressed by his activity. Recently, Keller washed-out two month in Brazil to manage a start-up reefer venture. Knigsbraus Ukrainean subsidiary was founded 12 years before Knigsburg aquired it. After, a man named Vladimir Antonov took the title of chaiman.Keller could get his job, because his predecessor had bad alliance with Antonov, so he was transfered back to Germany. Kellers relationship with Antonov is good, alone Antonov misses being involved into daily operations. The strategy of the company is to consolidate and strenghten the companys distributors by offering heavy support. The strategy also includes heavy advertising, role services and high margins. In the Ukrainian liqueur market ad hominem relationships and trust surrounded by the com pany and distributors is essential. Another challange is converting people from vodka and cheap beers towards bountifulness beers. Kellers intention was to strenhgten relationships and create personal contacts with the distributors. Dimitri Brodsky is 10 years aged than Keller and he has a very different personality.He is a well-mannered and intellectual person. Before this firm he was a commercial director at a Ukrainian subsidiary of a US toiletries firm, but he also has experience from the United States and France. He was hired to agreement the young managers at Knigsbrau. He has a good but distant relationship with Antonov. The problem between Brodsky and Keller is the very different economic consumption about how to handle the employees and the business partners. Keller prefers closer relationship with the employees, because he thinks this helps them to be more loyal and enthusiastic. Furthermore, he doenst avoid personal topics. With the costumers and partners he encou rages the same attitude, because he thinks its very important and essential for a business relationship. Brodsky, on the contrary, prefers formality and distance. He also beleives in interval between the pesonal and professional life and he deals with the employees and costumers this way. The source of problem between him and Keller is this different attitude. Keller thinks that Brodsky is just reluctant to take care of everyday business. However, Keller seems inmate and action-oriented from Brodskys angle.